It is universally accepted that smell, taste, touch and sight can have a beneficial influence on consumer behaviour. Leading brands are now also increasingly seeing the benefits of utilising the sense of sound by choosing to use music as a key marketing tool to not only enhance customer experience, but also strengthen brand identity and brand positioning.

Music Concierge, award-winning music consultants, are delighted to be the preferred 'go-to experts' worldwide to create the perfect playlists to delight customers and reinforce brand identity. In particular, award-winning airline Cathay Pacific, and UK's leading fashion retailer Harvey Nichols, have hired Music Concierge's expert team to curate inspiring playlists that correspond to, and capitalise on their brand's character.

Cathay Pacific – The Pier First Class: Enhancing The Airport Lounge Experience

Renowned for its attention to detail, comfort and Asian-inflected elegance, Cathay Pacific enlisted award-winning designer Ilse Crawford's Studioilse to transform the interiors of The Pier First Class Lounge at Hong Kong International Airport. To complement, Music Concierge created a musical backdrop that would make the space more engaging, inspiring and relaxing to be in.

- Taking the brand's defining elements of subtle contemporary Asian style, considered simplicity, and the joy of discovery, Music Concierge created distinct music concepts for the lounge's restaurant, living room and wellbeing areas. The team observed the pattern of lounge use throughout the day to ensure that each channel evolved in accordance with the needs and behaviours of Cathay Pacific travellers. This unique use of music is now integrated in Cathay Pacific's marketing strategy which is being rolled out globally

Harvey Nichols - Rejuvenating a Legendary Fashion Brand 

With minimal changes in the retail experience over the past decade Music Concierge has been tasked with re-establishing the in-store music to tally with the brand's 'fearlessly stylish' identity'.

- In correspondence with the on-going refurbishment at Harvey Nichols flagship store in Knightsbridge, Music Concierge has curated a soundscape encompassing new style icons of British music, head-turning rarities and underplayed classics; each one ahead of the curve and designed to inspire the brand's audience of style-conscious, highly individual professionals.

- Following the success of the revitalised Knightsbridge store sound, the approach has now been extended to the Harvey Nichols design-led new outpost in Birmingham's Mailbox Centre.

Notes to Editors

Music Concierge is a ground-breaking music consultancy offering a bespoke service to brands and branded spaces. Designing, supplying and managing high-quality playlists for luxury brands, boutique hotels, leading restaurants and bars, and high-end retail spaces. Music Concierge creates a unique audio identity or 'musical DNA' for each client. Tracks are expertly tailored specifically to the target audience and the property's personality, enhancing a brand's identity by creating an atmosphere that corresponds closely with the desired impact of the brand experience.
Music Concierge designs, manages and updates playlists for clients across the globe with offices in London, Hong Kong, the Middle East, Australia and South Africa. Whether the brief is to underline the historical significance of a property, evoke a sense of location and place, or to position it on the bleeding-edge of youth culture, no two playlists are the same.

For more information visit: www.musicconcierge.co.uk

For media enquiries, please contact Mason Rose: T +44 (0)20 7201 8060 E : pr@masonrose.com W: www.masonrose.com