17 Jun 2014
MSC Cruises is highlighting its great value early bird cruise itineraries available in 2015/16 with the launch of a compelling new video clip – Keep On Discovering.
The 75 second clip showcases the life-enriching and relaxing nature of cruising whilst also evoking fond memories of youthful budget travel, reminding us how affordable a holiday at sea can be.
“The clip is a fun tongue-in-cheek way of expressing how our taste in travel changes as we mature. At the same time, it highlights luxurious cruise holidays are more accessible than ever with our early bird savings of up to $500 per person for 2015/16 itineraries,” said Lynne Clarke, Managing Director of MSC Cruises Australia and New Zealand.
As the camera pans alluringly across a luxurious cabin aboard MSC Splendida, we are asked, “Remember when you were young, those hostel nights with ten other people snoring in the same room while you were trying to sleep?”
Keep On Discovering went live this week, the clip is available to view via YouTube. Visit www.msccruises.com.au to access our Early Bird offers and download MSC Cruises' new 2014 / 2016 brochure.
In addition, the clip forms a key pillar of an MSC Cruises push to engage new and experienced cruisers via digital and social media, using the #MedWayofLife hashtag.
For more information and bookings contact MSC Cruises, phone 1300 028502 (Australia), 0508 4278473 (New Zealand), or visit www.msccruises.com.au
MSC Cruises is the market leading cruise company in the Mediterranean, South Africa and Brazil and operates across the globe. MSC Cruises sails throughout the year in the Mediterranean and in the Caribbean and offers a wide range of seasonal itineraries in Northern Europe, the Atlantic Ocean, the French Antilles, South America, Southern Africa, as well as Abu Dhabi and the Emirates. Its modern fleet comprises twelve ships: Fantasia-class MSC Preziosa, MSC Divina, MSC Splendida and MSC Fantasia; Musica-class MSC Magnifica, MSC Poesia, MSC Orchestra, and MSC Musica; Lirica-class MSC Sinfonia, MSC Armonia, MSC Opera and MSC Lirica. MSC Cruises is the only company in the world to receive the "7 Golden Pearls" award from the Bureau Veritas in recognition of its high level of quality management and environmental responsibility. MSC has also achieved ISO 9001 and ISO 22000 certification for the quality and food safety of all aspects of its catering, both on shore and on board. MSC Cruises believes that global leadership brings increased responsibility towards the physical and human environments in which it operates. As such, a long term partnership with UNICEF was undertaken in 2009 to support educational programmes for children in Brazil, for which almost three million euros were raised. The partnership was renewed early 2014, this time to support UNICEF's efforts to tackle malnutrition in developing countries and in emergency situations.
For further information and images:
Media contact:
Sarah Vickery
0414 703 770
sarahvickery@gmail.com
Mike Smith - World Trade Travel
