PRESS RELEASE

January 2016

mrandmrssmith.com

Mr & Mrs Smith partners with SideStory to offer bespoke insider tours

Mr & Mrs Smith is hooking up with SideStory, the London-based company that creates bespoke and out-of-the-ordinary tours of the capital. SideStory works with handpicked insiders – creative individuals who shine a spotlight on unique corners of the city which might otherwise go undiscovered.

Each insider has a distinguished reputation and established career in the creative industries, from food and fashion to art, photography and design.  

SideStory experiences include a tour of London's cutting-edge design scene with creative director Benjamin Kempton, who showcases studios such as OKAY in Stoke Newington, and introduces you to a host of trend-setting designers and curators. Or an exploration of boundary-pushing graffiti with urban artist Karim Samuels, who will chart the evolution of street art in the East End.

'Partnering with SideStory was a no-brainer for us. Like Mr & Mrs Smith, SideStory is synonymous with personalisation, attention to detail, and showcasing hidden gems. I love London for its variety and richness of culture – and the experiences that SideStory offers are the ideal way for discover the city during your Smith stay, through the eyes of someone you wouldn't normally get to meet.'

- James Lohan, founder, Mr & Mrs Smith

'We believe there's a growing desire among today's travellers to be put in touch with interesting, creative people with deep local knowledge. That's where the idea for SideStory came from. We're excited to be working with Mr & Mrs Smith as an official partner and we're looking forward to helping anyone on a Smith stay in London experience more of the city around them.'

- Giovanni Donaldson, Founder, SideStory

Anyone who books a Mr & Mrs Smith hotel in London will get a 10 per cent discount on any SideStory experience via their hotel booking confirmation.

Designed for small parties, each tour usually lasts three hours and includes refreshment, with prices starting from £75 per person, for a minimum of four people. SideStory is dedicated to keeping creativity and community alive, so a percentage of its profits is donated to charitable organisations of each insider's choice. 

ENDS

Notes to Editors

For more information contact Mr & Mrs Smith's senior press executive at

helen.cook@smithhotels.com / 020 3713 0622

Hi res images of the SideStory insiders can be downloaded here

About Mr & Mrs Smith

Mr & Mrs Smith is a bespoke booking service, specialising in finding the world's most inspiring stays. Founded in 2003, Smith maintains a hand-picked and anonymously reviewed collection of around 1,000 of the world's best boutique hotels at mrandmrssmith.com. Book through Mr & Mrs Smith for free extras and a price-match guarantee.  

About SideStory

SideStory was co founded in London in July 2015 by Giovanni Donaldson, Rachael Moloney and Gord Ray. Using their combined experience at Virgin and Wallpaper*, they wanted to define a new category of travel, offering imaginative cultural experiences in a fresh and dynamic way. They agreed there will always be value in reviews of where to stay, what to see and where to eat but thought what's missing was who to meet. So they raided their contact books and chose creative people they knew could bring a journey alive.

SideStory is covering London initially with plans to expand to other key cities in Europe and North America.