Hotel stays these days are increasingly about experiences – so why not the journey, too? With more and more people in search of the ultimate travel high, boutique hotel experts Mr & Mrs Smith is very proud to add an exciting new experience to their roster of services: the Smith Love is in the Air package.

In recent months, Smith has noticed an increasing number of travellers have contacted the 24-hour Travel Team to ask them to help fulfil their mischievous ambitions. In response to this customer demand, Mr & Mrs Smith have teamed up with private-jet firm Heaven & Back to enable couples who can't wait till hotel check-in to indulge their passions, offering them a discreet and romantic atmosphere in which to celebrate their relationship mid-flight.

'We used to say that people don't go to Smith hotels to play Scrabble. Now it appears they don't catch flights to drink tiny G&Ts and watch half-baked Anne Hathaway rom-coms, either. As we've grown from helping couples book romantic weekends to crafting their long-haul holiday itineraries, we felt that this was a natural part of our journey – just as a moment of in-flight mischief is often a part of theirs.'

– James Lohan, CEO and co-founder, Mr & Mrs Smith

The packages available reflect Mr & Mrs Smith's three-tiered membership scheme:

• GoldSmith (£400 a year) members enjoy private flights, with access to unlimited champagne a four-poster bed in the back of the jet.

• SilverSmith (£40 a year) members are accommodated in one of four luxury 'love cabins', with an unlimited supply of wine to help ease things along.

• BlackSmith (free) members can enjoy the seductive privacy of a curtained-off row of seats.

Heaven & Back operates three flight routes, from London Luton to Europe's most heart-stirring cities: Paris, Venice and Frankfurt. Flight times vary, but travellers should allow for at least two hours airborne (test flights thus far suggest this is more than long enough).

Fares start at just £6,999 per couple and, for a £5,000 supplement, flyers can even experience the sensual possibilities of weightlessness on one of Heaven & Back's zero-gravity aircraft.

For more information and booking details, visit www.mrandmrssmith.com/love-is-in-the-air.

ENDS

Mr & Mrs Smith is an award-winning hotel website, booking service and free-to-join travel club, specialising in finding the world's most inspiring boutique hotels. Founded in 2003, Smith has published nine coffee-table guidebooks and maintains a hand-picked and anonymously reviewed collection of more than 900 of the world's most stylish stays atmrandmrssmith.com.  Book online or through the Travel Team on 0845 034 0700 for money back on every booking, best available rates and a Smith extra on arrival.

For more information contact Mr & Mrs Smith's PR manager at elizabeth.rhodes@smithhotels.com / 020 8987 6980