Eric Haas of Modesto is singing a different kind of blues � the �I�m on my way to Blue World LakeTahoe� jingle. What makes his excursion different than most people�s trips to Lake Tahoe is that he doesn�t have to pay for anything. Eric, his wife and their child will arrive on the South Shore the second weekend of April via a limo from their Central Valley home. They will spend five nights at Harrah�s, catch the Tahoe breeze while skiing down the runs of Heavenly Mountain Resort, participate in lessons and attend VIP parties all because Eric entered the Blue World Fantasy Sweepstakes.

�We also plan on doing a little gaming, enjoying some good meals and just plain indulging in the fun atmosphere that is Lake Tahoe,� Eric said. The February promotion sponsored by the Lake Tahoe Visitors Authority had people vying to win the trip via radio and Internet. More than 3,700 entries were received. The intent was to reacquaint Northern Californians with the South Shore�s famous combination of natural and manmade attractions and to drive lodging business to the south shore.

�I�ve never won anything of this magnitude before. In fact, when notified of the win, I was a bit skeptical,� Eric said. �However, the reality of the situation sank in and the ensuing excitement and anticipation hasn�t tapered off�. Eric said that the LTVA �has a cool Web site and some good looking packages that should be a hit with fans for the Lake Tahoe area.� Keep your eyes on www.bluelaketahoe.com for the next promotion and watch for deals because you may also be on your way to the Blue World, Lake Tahoe.

About the Lake Tahoe Visitors Authority: The South Shore area of Lake Tahoe sits at the edge of one of the most stunningly blue lakes in the world, set high in the Sierra Nevada mountain range. Visitors come year-round to experience the best in outdoor recreation including world-class snow skiing, boating, golf, hiking, mountain biking, and snowmobiling, as well as enjoy the dynamic Nevada-style nightlife. For more information about lodging, recreation and family packages at Lake Tahoe, call the Lake Tahoe Visitors Authority, 1-800-AT-TAHOE (1-800-288-2463) or visit the Web site at www.bluelaketahoe.com.

# # #

Media Contact: Phil Weidinger +1 775-588-2412 results@weidingerpr.com