Australians are making their travel plans on-the-go, according to Best Western Australasia's latest surge in mobile traveller trends.

Almost 70 per cent of visitors to Best Western's mobile optimised websites during January were made by people using iPads, iPhones and Android devices. Over 40 per cent of visitors came from Australia, 24 per cent from Fiji and 18 per cent from New Zealand.

Steve Richards, General Manager of Sales and Marketing at Best Western Australasia said this shows guests like to research and book hotels using one device.

"People are moving away from using traditional booking methods through desktop browsers and phone reservations," Richards said. "Instead, they're using smartphones and tablets to complete all their holiday planning, firstly by researching destinations and then making the final hotel booking and payment all on one mobile device."

To give mobile users a chance to get away, Best Western is offering one lucky guest the chance to win either a $500 Flight Centre gift card or 100,000 bonus Best Western Rewards points*.

Simply use a mobile or tablet device to book the Mobile Saver Rate at any Best Western hotel in Australia, New Zealand or Fiji from 5 February to 19 March 2014 to go into the prize draw. Offer is valid for any stay dates.

For more information and to book your next trip see bestwestern.com.au/mobile.

*100,000 bonus Best Western Rewards points equals up to five free nights at any Best Western hotel worldwide or guests can choose to spend the points on a range of redemption items.

About Best Western Australasia

Best Western Australasia is part of Best Western International, the World’s Biggest Hotel Family, with over 4,000 hotels in 100 countries worldwide. There are more than 180 independently owned and managed Best Western hotels across Australia, New Zealand and Fiji. Every Best Western hotel undergoes a 200 point quality check as part of the global hotel group’s stringent global quality assurance program. There are three Best Western hotel types: BEST WESTERN; BEST WESTERN PLUS and BEST WESTERN PREMIER. Find out more at bestwestern.com.au/hotel-types.

MEDIA CONTACT:
Lauren Bremner
Marketing Communications Manager
Best Western Australasia
E: lbremner@bestwesternaustralia.com.au
Ph: +612 8913 3346