SYDNEY Australia, 27 April 2022: Independent public relations and communications agency Anne Wild & Associates (AWA) has been appointed by Minor Hotels to represent its Australian and New Zealand properties across three brands: Oaks Hotels, Resorts & Suites, Avani Hotels & Resorts and Elysia Wellness Retreat in the Hunter Valley.

With a remit to build brand awareness and drive bookings across Minor Hotels' extensive portfolio, AWA's responsibilities will include media relations, influencer and partnership management, trade show support, executive profile raising, creative ideation and special projects.

Commenting on the appointment, AWA's Managing Director Anne Wild, said:

“Travel has always been an area of expertise for AWA, and we're thrilled to be adding Minor Hotels to our client portfolio, and to leveraging the latest travel trends – such as continuing demand for intrastate travel, close-to-home getaways, and New Zealand for overseas adventures – to highlight Minor Hotels' extensive offering for all types of travellers.

“We're really looking forward to working with the like-minded, hands-on team at Minor Hotels, as we showcase locations ranging from cosmopolitan capital cities to destinations of spectacular natural beauty such as Port Douglas, Broome, the Sunshine Coast and Queenstown, as well as increasingly popular regional tourism locations like Port Stephens and Hervey Bay,” said Anna Caswell, Head of AWA's Travel & Lifestyle Division.

Minor Hotels' Sydney Area Group Director, Brand & Marketing, Melissa Rodrigues said: “The accommodation sector is a constantly evolving field which requires creativity and a strategic approach to build brand awareness and achieve cut-through in a fiercely competitive industry. Following a comprehensive pitch process, AWA's innovative thinking, team culture and extensive experience in the travel and lifestyle space stood out, and we're excited to work together as we welcome returning travellers and new clients back to our Australian and New Zealand properties.”

AWA's travel expertise has been recognised by the global Travel Lifestyle Network (TLN), with AWA being TLN's representative agency in Australia and New Zealand.  Anne Wild also sits on the TLN Board as Head of Special Projects.  

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About Anne Wild & Associates

Celebrating 24 years of PR excellence in 2022, Anne Wild & Associates (AWA) has cemented its reputation as a successful Australian-owned public relations consultancy with a raft of high-profile campaigns under its belt. Specialising in two core business streams: Travel & Lifestyle and Business & Innovation, AWA is a member of the Public Relations Institute of Australia's Registered Consultancies Group and is the Australian and New Zealand representative agency of the global Travel Lifestyle Network (TLN).

About Oaks Hotels, Resorts & Suites

An industry leader in modern residential-style accommodations, Oaks Hotels, Resorts & Suites provides a home away from home for both savvy corporate travellers and leisure tourists alike. Maintaining consistently high standards of amenities and services across the board, each Oaks property prides itself on connecting the visitor to the spirit of its locale. Exemplified by quality and affordability, Oaks welcomes guests to an ever-expanding group of more than 60 properties in Australia, New Zealand, the United Arab Emirates and Qatar.

Oaks Hotels, Resorts & Suites is a member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands.

www.Oakshotels.com | Facebook www.facebook.com/Oakshotels |

Instagram @Oaks_Hotels #OaksHotels | YouTube www.youtube.com/Oakshotels

About Avani Hotels & Resorts

Launched in response to a growing global group of discerning world travellers whose priorities are service, style and value, Avani Hotels & Resorts is a contemporary, upbeat brand that delivers the perfect balance. With a focus on good sleep, effective social spaces, locally sourced sustenance and genuine service. Avani welcomes guests to over 20 properties in Thailand, Sri Lanka, Vietnam, Malaysia, the Seychelles, Mozambique, Botswana, Lesotho, Namibia, Zambia, the United Arab Emirates, Portugal, Australia, New Zealand and Laos, with a pipeline of further openings in Australia, Asia, Indian Ocean and the Middle East.

Avani is part of the DISCOVERY loyalty programme.

www.Avanihotels.com Facebook www.fb.com/Avanihotels, Instagram @Avani_Hotels #Avanihotels, YouTube www.youtube.com/Avanihotels

About Elysia Wellness Retreat:

Located in the Hunter Valley, the secluded retreat offers an immersive wellness experience for mind, body and spirit. Whether it's a full week of rejuvenation or a weekend stay, Elysia's vast array of experiences and spa treatments will suit anyone's needs. Facilities include three indoor yoga and meditation studios, a wellness centre, meditation hill, vegetable garden, outdoor and indoor swimming pools, fully equipped gymnasium and indoor cycle room, tennis court, activity court and walking tracks. The Day Spa at Elysia offers over 50 therapies and treatment in-keeping with Elysia's holistic and natural approach health and beauty.

Elysia Wellness Retreat Instagram: @ElysiaWellnessRetreat

Elysia Wellness Retreat Facebook: Facebook.com/ElysiaWellnessRetreat

Website: www.elysiaretreat.com.au

AWA staff and Minor Hotels images can be found here.

For more information or to arrange an interview:

Anna Caswell

Head of Travel & Lifestyle, Anne Wild & Associates

Email: acaswell@awassociates.com.au  Tel: +61 2 9440 0414 / +61 402 336 082