Innovative Jigsaw Puzzle Campaign Engages Consumers with the Brand and Offer Opportunity to Win a Luxurious Trip

An Internet puzzle holds the key to an innovative worldwide Internet campaign launched by Millennium Hotels & Resorts (MHR). Visitors to www.themillenniummap.com will get a chance to solve the Millennium Map Jigsaw Challenge, which highlights key Millennium & Copthorne properties around the world. Participants could win a Grand Prize which will include not only a luxurious suite stay at one of MHR's top properties, but also travel on Singapore Airlines Raffles Class to that destination, plus other valuable online vouchers.

The microsite will also feature a link to MHR's Global Hot Deals page, which will be refreshed periodically with value deals from Millennium properties around the world.

"Our integrated on-line marketing strategy will be an engaging campaign for our Millennium & Copthorne branded hotels, pointing consumers to our puzzle microsite," said Gerry Oh, Senior Vice President, Global Sales and Marketing, Millennium & Copthorne Hotels. "We are confident that many around the world will have fun trying the Millennium Map Jigsaw Challenge and also get to know more about our hotels in a memorably different way."

The new campaign aims to engage consumers and raise brand awareness and recall. Through a partnership with Time Warner Group, the objective is to extend the Millennium brand beyond above-the-line media to engage hard-to-reach frequent travelers by leveraging the online channel to achieve that in a creative & sustainable way through a unique microsite.

For more information or to try out the Millennium Map Jigsaw Challenge, visit www.themillenniummap.com, available throughout February 2007.

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Note to editors: Millennium and Copthorne Hotels comprises over 100 four and five star hotels with 26,673 rooms worldwide in 18 countries. Our World of Hospitality marketing alliance partner Maritim Hotels has 45 hotels with 12,557 rooms in 8 countries. More information from www.millenniumhotels.com www.maritim.com

For further information, please contact: David Curtis-Brignell or Katherine Haynes at Millennium and Copthorne Hotels Tel: 020 7872 2472 or 020 7872 2487 Email: david.curtis-brignell@mill-cop.com or katherine.haynes@mill-cop.com