Booming MICE Industry in Asia - The Meetings, Incentives, Conference and Exhibitions (MICE) market has seen tremendous growth in Asia, expanding by 133% over the last 6 years in comparison to the global market growth rate of 19.9%.

While traditional industry leaders in the region, such as Singapore, Japan and South Korea, have long enjoyed steady growth, other countries in the region are now emerging as competitors.

The Taiwanese government has invested heavily in the MICE industry, with a total US$680 million invested into the construction of large-scale exhibition halls.

Malaysia demonstrates huge potentital to be a gateway to conducting business events, being strategically located on trade routes between India and China and other locations in Asia and Europe.

With such vast potential, and a regional competition that has only just begun, the Asian MICE market is definitely one to watch.

MICE Asia Pacific Exhibition 2014

The MICE Asia Pacific Exhibition 2014, organised by Oliver Kinross, provides the ideal platform for event professionals to connect and expand business opportunities in the MICE market in Asia. The exhibition will be held in Suntec Exhibition Centre, Singapore, on the 13th and 14th November.

The exhibition brings together for 2 days Asia's leading MICE organisers to meet and network with the region's leading hotels, venues, event suppliers, and technology providers. Over 5000 event professionals will attend the exhibition to discover the huge variety of supplies available.

Attending corporates will come from Asia Pacific and others countries, including Malaysia, Indonesia, Singapore, Hong Kong, China, Taiwan, Thailand, India, Vietnam, Philippines, Australia, New Zealand, England, Sweden, and more. Attendee titles include company CEO, COO, Managing Director, General Manager, and other managerial and director posts.

Alongside the exhibition will be two days of free conference for visitors and exhibitiors, featuring presentations from the industry's top, most experienced speakers, covering prevalent topics in the Asian event industry, such as guides on event planning, delegate/sponsorship sales training, online and offline marketing, recruiting and training event teams, operations and sourcing, market trends, and much more.

The conference is targeted at the key buyers, planners and decisions makers involved in organising or facilitating larges scale events, conferences,exhibitions, trade shows. Attendees are coming from throughout the region to network and discuss their event needs, schedules, general planning and budgets for the next twelve months.

Apart from showcasing fresh ideas from industry leaders, as well as live demonstrations by exhibiting event and venue suppliers, other features distinguish the MICE Asia Pacific Exhibition 2014 as the place to be for events professionals.

The networking drinks party on the evening of day one will set the stage for establishing connections and developing opportunities for networking between buyers and sellers. The exhibition will also provide one on one meetings for organisers and suppliers to discuss and negotiate future business opportunities

The event is proving very popular, and exhibition space is selling fast. To register or for further information of the MICE Asia Pacific Exhibition 2014, November 13-14 2014, Singapore, please see below:

For exhibition space and sponsorship opportunities please contact:

Email: James.Mckenzie@oliverkinross.com

Tel: +852 3975 5710 (Hong Kong)

To register for complimentary tickets please contact:

Email: mice@oliverkinross.co.uk