Sydney and Abu Dhabi, UAE, Tuesday 20th October, 2015 – Hill+Knowlton Strategies Australia and TCA Abu Dhabi (Abu Dhabi Tourism & Culture Authority) have jointly announced the cessation of their relationship, with H+K Strategies' representation ending on the 31st December of this year.

"After six very successful years with Hill+Knowlton Strategies Australia, we have made the mutual decision to part ways from the end of the year,” said Mubarak Al Nuaimi, Director of Promotion & Overseas Offices.

“We're very proud of the work the H+K team has achieved over this period and the significant, positive impact to Australian guest arrival numbers that they have helped to achieve. Year on year we have seen consistent, double digit growth, and every year they have delivered on, and exceeded, solid KPIs.”

Both Hill+Knowlton Strategies and TCA Abu Dhabi recognise the contribution of team members, past and present, who have worked with the client over the past six years, and delivered on promoting the diverse destination and the agencies reputation as an employer of choice.

Hill+Knowlton Strategies will continue to execute the remainder of the tourist board's 2015 marketing plan.

“We wish TCA Abu Dhabi every success as it moves forward in its strategy to target Australian holidaymakers," said Penelope Holloway, Managing Director for Hill+Knowlton Strategies Australia.

For more information please contact:

Penelope Holloway, Hill+Knowlton Strategies Australia

P: +61 2 9286 1292 E: Penelope.Holloway@hkstrategies.com 

Kris Taute, Hill+Knowlton Strategies Australia

P: +61 4 1382 9142 I E: kris.taute@hkstrategies.com 

About Hill+Knowlton Strategies

Hill+Knowlton Strategies, Inc. is a world leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 94 offices in 53 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.

About Abu Dhabi Tourism & Culture Authority:

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike. The authority manages the emirate's tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. TCA Abu Dhabi supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate's heritage. A key authority role is to create synergy in the destination's development through close co-ordination with its wide-ranging stakeholder base.