Media registration for the Best of Britain & Ireland Travel Trade Forum is now live. Registration is FREE for all media visitors, and members of the press that activate their registration code before 31 December 2008 will have the chance to win a luxurious weekend break, courtesy of Classic British Hotels*.

The Best of Britain & Ireland Travel Trade Forum (BOBI) is the event the travel industry has been waiting for. It is THE major domestic tourism event of 2009, is bigger and better than anything that has gone before, and not to be missed if you work in, or write about the travel industry.

As a high-profile trade platform for all that's best in travel and tourism in England, Ireland, Scotland and Wales, BOBI is VisitBritain's exciting and innovative successor to British Travel Trade Fair (BTTF). Created in response to the industry's need for a dynamic new event, the focus of BOBI is on getting back to business, and providing a great platform for the media to meet with the domestic tourism industry.

Best of Britain & Ireland Travel Trade Forum is your opportunity to: � See the latest industry developments and discover new story ideas, meet new exhibitors and uncover new press trip opportunities � Network with the domestic tourism industry � Listen to talks and participate in seminars and workshops with major industry players � Enjoy the Best of Britain & Ireland event with over 400 exhibitors and innovative features � Find the latest tour packages, offers and deals

Register before 31 December for the chance to win a luxurious weekend break: Win a fabulous break for two at the luxury 4 star Felbridge Hotel & Spa, East Grinstead and enjoy a little 'me' time in one of the finest hotels in the South of England. The prize includes two nights accommodation, three-course dinner each night where you can feast upon award-winning cuisine, full breakfast and unlimited use of the superb Leisure Club.

Classic British Hotels offers a superb collection of over 80 top 3, 4 and 5 star independent hotels in some of the best destinations across the British Isles from Jersey to the Cotswolds to the Highlands of Scotland. Each hotel has its own character, unique local flavour and individual style. Visit www.classicbritishhotels.com for more information and special offers at all hotels across the group. Best prices guaranteed. All media registering before midnight on 31 December 2008 will automatically be entered into the draw. Prize must be taken by 31st August 2009 and is subject to promotional availability. See www.britainandirelandevent.co.uk/trademailing for full T&Cs.

To register for the event please visit www.britainandirelandevent.co.uk/registration, email info@bobevents.co.uk or call +44 (0) 1883 333 195.

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Notes to Editors:

About the Best of Britain & Ireland and Travel Trade Forum The Best of Britain & Ireland (28-29 March) is preceded by the Best of Britain & Ireland Travel Trade Forum, which will be open to the travel trade from 26-27 March 2009 at ExCeL London. Registration for genuine travel trade is Free of Charge (registration available now via www.britainandirelandevent.co.uk)

The Best of Britain & Ireland consumer days are 28-29 March 2009. Adult tickets start at just �10, Tickets will be on sale from 1 December. For more information about the Show visit www.britainandirelandevent.co.uk.

Press are invited to visit the show on the trade days (26-27 March). Accredited press can register free of charge now via www.britainandirelandevent.co.uk.

The Show is organised by Best of Britain Events Ltd (BoBI Events) under licence from VisitBritain.

About Best of Britain Events Ltd Best of Britain Events Ltd is an independent professional exhibition and event organiser, headed by Single Market Events managing director Tim Etchells and London EventCo managing director Rob Mackenzie.

About VisitBritain VisitBritain is responsible for promoting Britain as a world class tourist destination and for developing England�s visitor economy. It has representatives in 36 countries around the world and, in the last three years, has expanded into China, throughout Eastern Europe and Southeast Asia, and increased its presence in India with representatives in Bangalore and Mumbai.

Provisional figures for 2007 indicate there were 32.6 million visits to Britain, -0.5% down on 2006. They spent �16.0 billion in the UK: a -0.3% decrease on 2006.

VisitBritain�s international website, www.visitbritain.com, was awarded World�s Leading Tourism Authority Internet Site for the fourth year in a row at the 2007 World Travel Awards by more than 200,000 travel and tourism professionals. With information provided in 26 different languages, every year over 12 million visits are made by international consumers to the 46 websites that make up visitbritain.com.

Media requiring further information should contact Liz Warburton or Chloe Handy at Fleishman-Hillard: 0207 306 9000 elizabeth.warburton@fleishmaneurope.com / chloe.handy@fleishmaneurope.com