28 Feb 2017
Marriott International Announces Appointment of Alethea Lam as Vice President Communications for Asia Pacific

Tags: , , ,


Marriott International | Greater China

 

Hong Kong, February 24, 2017 – Marriott International (NASDAQ: MAR) announced that Alethea Lam has assumed the position of Vice President, Communications for Asia Pacific. She is based out of Marriott's Asia Pacific continent office in Hong Kong.

In her new role, Lam will be managing and orchestrating the company's internal and external communications, including corporate reputation and crisis management. In addition, she will also oversee the holistic brand communications strategy for Marriott International's 20+ distinct brands in Asia-Pacific, ensuring maximum positive exposure for key hotel openings and brand initiatives and programs. Additionally, she will provide strategic counsel to Marriott's over 550 operating hotels in Asia Pacific; and is also a member of the APAC leadership team.  

“Alethea was the ideal leader to oversee our communication efforts in this important and growing market whereby a large proportion of our source market resides,” said Peggy Fang Roe, Chief Sales and Marketing Officer, Marriott International Asia Pacific. “Effective communication with our various stakeholders both internally and externally are high priorities, especially given the new portfolio of brands. I am delighted to have Alethea join this important position given her extensive experience in driving high impact brand communication and corporate communication strategies across a multitude of industries.”

“I am constantly inspired by the travel industry and am thrilled to take on this critical role. This role will allow me to leverage my broad regional experience and the expertise of our teams to drive meaningful communication strategies in this ever- changing media landscape,” said Lam, “There are many untapped opportunities with the now combined company – the strength of our portfolio of 30 distinct brands that seeks to cater to every occasion and traveler, and also the power of our combined loyalty programs. I look forward to building on our strengths and drawing positive attention to the largest hospitality company in the World.”

Prior to this appointment, Alethea was Director of Corporate Communications for Starwood Hotels & Resorts Asia Pacific, where she was based in Singapore. Alethea's experience in the hospitality industry spans 12 years; and before joining the booming travel industry, Alethea has worked across industries including fashion and entertainment; and also as an event and logistics consultant for the Canadian Embassy during the 2008 Beijing Olympics and Paralympics. Alethea holds a Bachelor's degree in Chinese Literature and Psychology from the University of British Columbia.

 

###

 

About Marriott International

Marriott International, Inc. (NASDAQ: MAR) is the world's largest hotel company based in Bethesda, Maryland, USA, with over 6,000 properties in more than 120 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company's 30 leading brands include: Bulgari®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy® Hotels, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com and @MarriottIntl. 

 

Daryl Pan

Senior Manager, Communications, Asia Pacific

W Hotels | Sheraton | Westin | Le Meridien | Renaissance | Moxy

 

6 Temasek Boulevard, #24-04

Suntec Tower Four, Singapore 038986

Ph: (65) 6335-4879 / (65) 9831-1980 mobile