Marari Villas (+91 9947 948707; www.mararivillas.com) has just welcomed the first guests to its new beach house, Bougainvillea. Stylish and eco-friendly, it is the latest property from the pioneering provider of boutique, serviced villas in Kerala, India.

Set on the shores of the Arabian Sea, in the fishing village of Mararikulam, the beach house is far from the tourist crowds, offering an authentic and tranquil atmosphere for individuals, couples and families alike.

From December, Bougainvillea will also be the place to book a new range of flexible, all-inclusive Wellness Retreat packages, tailored to individual or group needs – with an initial special offer of 20 per cent off the price for stays prior to 15 December. These will include a personal yoga master, Ayurveda masseur and full-board accommodation at the private villa, serviced to the standards of a premium hotel.

Marari Villas – the Number 1 'Speciality Lodging' choice in Marari, according to Tripadvisor – has blended contemporary design and traditional vernacular architecture at Bougainvillea, with antique granite columns supporting lofty timber ceilings, offering residents inspiring indoor-outdoor living, perfectly suited to the tropical environment.

Bougainvillea's rooms are all sea-facing and have panoramic ocean and sunset views. They include two spacious king-size bedrooms, one with the option of twin beds and both with luxury en-suite bathrooms, a relaxing lounge-diner with its own bar and a well-equipped, modern kitchen (for guests' use or for the villa's private chef). There are atmospheric shaded verandas for lounging while watching the colourful fishing boats and spotting dolphins. The private courtyard garden with a large daybed and sun loungers is ideal for private sunbathing by day and al-fresco dining by night, surrounded by tropical plants, candles and inspiring lighting.

The villa is enhanced by sustainable design features, such as solar-powered electricity and hot water. Free WiFi, satellite TV, luxury bed linen, bathrobes, books/DVDs/games library, free bike hire and other family-friendly treats are just some of the facilities that come as standard.

Bougainvillea costs from INR9,000 (£90) for a double room or from INR18,000 (£180) for the whole villa per night, including breakfast and the services of the villa team. Lunch and dinner are available on request, according to requirements and the menu of the day. Vegetarian, meat/chicken or seafood options cost INR600-INR750/£6-£7.50 per person. Rates exclude 7.92 per cent tax. Extra beds for children aged five years and over (maximum two beds) cost from INR2,500 (£25) per night. Wellness Retreats will cost from INR 45,000 (£450) per person for a five-night stay, based on two sharing, including meals, accommodation and taxes. A special discount of 20 per cent is available for stays prior to 15 December.

MORE ABOUT MARARI VILLAS

At all Marari Villas' properties, guests are welcomed by the owners Rupert and Olga Evers, who are on hand from the point of booking to offer help and advice. Visitors also benefit from the services of a dedicated team of villa host, chef, housekeeper and security, at each of the villas. The guests' personal chef can prepare traditional Keralan and continental breakfasts, as well as lunches and authentic south Indian dinners from the “Kerala Delights Menu”, featuring vegetarian, meat and fish options, such as a traditional Kerala Sadhya Feast on a banana leaf and a delicious seafood barbecue.

Further facilities at the villas include bath and beach towels, toiletries, complimentary drinking water/leaf tea/fresh ground coffee, speaker docks, safe box, comprehensive visitor guide and a beach bag with sun-protection essentials. The villas are also well-equipped with family-friendly facilities such as travel cots, baby-changing equipment and child car seats. Taxi transfers are available from the airport at Kochi (Cochin), a 90-minute drive.

The Marari Villas team can help visitors make the most of their time in the area, with a particular focus on experiencing the real Kerala, which is renowned as “easy or light” India. Local activities include houseboat cruises on the famous backwaters, an elephant encounter on the beach, auto-rickshaw tours of nearby temples, churches and local artisans, and guided trips to nearby Alleppey town and Fort Kochi. Marari Villas also partners with other lodgings, such as in Kerala's hill country, to offer attractive boutique packages for wider exploration of the region.

Bougainvillea is one of four properties created and run by Marari Villas. The others include Palm, a three-bedroom beach house, 100 metres along the sands, and two one-bedroom cottages in the village, Orchid and Hibiscus, with private pools and gardens. Marari Villas maintains a Top 5 position on TripAdvisor for accommodation in Kerala and has held a Certificate of Excellence for the past three years. The business also takes its social responsibility seriously and has facilitated a number of projects including new classrooms and toilets for the local tuition centre for 350 children.

For full details and to book, call +91 9947 948707 or go to www.mararivillas.com.

Follow developments at Marari Villas on Twitter: @MarariVillas and at www.facebook.com/marari.villas

To request images or further information, or to enquire about press visits, please contact Little Black Book Creative: Simone Kane on 07811 161839 and simone@lbbcreative.co.uk or Kate Simon on 07939 526109 and kate@lbbcreative.co.uk

Notes to editors:

Marari Villas was founded in 2010 by Rupert and Olga Evers to provide the unique combination of the benefits of a private holiday home with all the comforts and service of a superior hotel. Rupert, from England, is an architect, photographer and furniture designer, while Olga, from Russia, has a background in marketing, sales and guest relations. Together they have restored and built, designed and decorated the villas and created a unique service offering for guests.

The company has a strong eco-friendly offering. Bougainvillea is off-grid, with solar energy powering the electricity and hot water systems. Other sustainable tourism features include locating properties within the community, hiring local staff and purchasing local products and services, low-energy lighting and appliances, composting organic waste for fertiliser, no plastic bottles, and supporting community and charity projects in the local area.