Mantra on Kent, Sydney 05 Feb 2015
Mantra Group Forms TripAdvisor Instant Booking Partnership

Mantra Group

Mantra Group today announced a partnership with TripAdvisor, the world's largest travel site, to add its hotel inventory to the TripAdvisor instant booking platform. This new platform, which is currently available to U.S. travellers, allows users to conveniently make a hotel booking through TripAdvisor's hotel and online travel agency partners without leaving the TripAdvisor site experience. Once the integration is complete later this year, U.S. consumers on TripAdvisor will be able to book Mantra Group properties directly.

TripAdvisor launched its instant booking platform in June 2014 to remove friction from the booking process. The platform not only provides a more efficient hotel booking experience for travellers, but also benefits partners like Mantra Group with the potential for more bookings and improved downstream conversion. 

“By being part of the instant booking platform, Mantra Group hotels and resorts now have the opportunity to reach U.S. consumers despite us not having any hotel presence in North America. It will lift our profile as one of the largest hotel operators in Australia and New Zealand for U.S. travellers considering a holiday in this region,” said Luke Moran, Group Director of Revenue & Distribution.

Throughout the booking process, TripAdvisor reminds travellers that they are booking with its instant booking partners. TripAdvisor provides travellers with links and numbers to call to access partners' customer service resources and these hotels will manage customer support inquiries.

“We're excited to partner with Mantra Group on our new instant booking platform,” said Robin Ingle, senior vice president, global sales, TripAdvisor. “Our partnership will help us increase instant booking inventory and offer competitive pricing to our community of millions of travellers.” 

About Mantra Group
Mantra Group is a leading manager and marketer of hotels and resorts in Australia, New Zealand and Indonesia and operates three well-known and trusted brands – Peppers, Mantra and BreakFree. With 115 properties and over 11,400 rooms under management, Mantra Group is the second largest accommodation operator in Australia. The Group is positioned to offer both leisure and business style accommodation ranging from full service city hotels and self-contained apartments to luxury resorts and retreats:
www.mantragroup.com.au; www.peppers.com.au; www.mantra.com.au;www.breakfree.com.au

About TripAdvisor
TripAdvisor® is the world's largest travel site*, enabling travellers to plan and book the perfect trip. TripAdvisor offers trusted advice from real travellers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 315 million unique monthly visitors**, and more than 200 million reviews and opinions covering more than 4.4 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 24 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com and www.iens.nl), www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.tripbod.com, www.vacationhomerentals.com, www.viator.com, www.virtualtourist.com, and www.kuxun.cn. 

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2014 

 **Source: Google Analytics, average monthly unique users, Q3 2014; does not include traffic to daodao.com