• New tourism campaign offers visitors a third night free when booking two nights
• More time to visit new attractions and experiences this summer such as RHS Garden Bridgewater
• Hotels taking part include The Edwardian Manchester, Kimpton Clocktower and The Lowry Hotel
• Campaign aims to increase overall spend within a tourism economy that has lost an estimated £6 billion as well as thousands of jobs since the Covid-19 pandemic began

A new campaign offering “book two nights, get a third night free” at some of Greater Manchester's leading hotels has launched, in a bid to boost the city-region's tourism, hospitality, leisure and culture sectors, which have been heavily impacted by the Covid-19 pandemic.

Have a Night on Us is led by Marketing Manchester – the organisation that promotes Greater Manchester to a global audience as a place to visit, meet, invest and study – and is being delivered in partnership with the Manchester Hoteliers Association, who work with hotels across region.

The campaign leads with a simple offer for visitors to book two nights and stay a third night for free, with the aim of helping visitors to extend their stay in Greater Manchester, have more time to explore many of the region's new and updated attractions and experiences, and to increase overall spend within the tourism economy.

Nine accommodation providers have so far confirmed they are taking part in the campaign including: The Edwardian Manchester, Kimpton Clock Tower, The Lowry Hotel, Hotel Brooklyn, Stock Exchange Hotel, The Ainscow Hotel, Holiday Inn Manchester City Centre, and both of Manchester's Roomzzz properties. Additional hotels will be joining the campaign over the coming weeks and months.

The Have a Night on Us campaign comes at an important time for Greater Manchester as it emerges from the Covid-19 pandemic with a long list of new tourism developments and events for visitors to enjoy throughout 2021 and beyond.

It is hoped that those planning a short break in Greater Manchester will take the opportunity to extend their stay and take more time to enjoy the region's hospitality, shopping, cultural and wellbeing offer, as well as major events and brand-new bookable products including Scranchester's Explore Ancoats food tour, an Afternoon Tea Taxi Tour by Manchester Taxi Tours or a Brunch Tour by Eat Drink Tour.

Tourism was worth £9 billion to Greater Manchester's economy in 2019 and Marketing Manchester estimates that at least 70% of that value has been lost since the Covid-19 pandemic began, resulting in over a £6 billion loss to the economy, as well as thousands of jobs across the tourism, hospitality, leisure, and culture sectors.

Sheona Southern, Managing Director of Marketing Manchester, said: “Our 'Have a Night on Us' campaign looks to address the current shortfall in hotel bookings by working with accommodation partners to offer attractive deals that we hope visitors will take up in order to enjoy an extended summer break in Greater Manchester this summer.

“Greater Manchester hotels have suffered terrible financial losses since the start of the Covid-19 pandemic, with many out of action for over 10 months due to last year's tier system and national lockdowns. We are now more optimistic about recovery and there is a great deal to look forward to as Greater Manchester returns with a packed calendar of new openings and developments within the tourism economy. It is however, going to take time for confidence to return and there is still a significant question mark over the future of large sporting and music events, on which our hotel sector thrives, as well as the return of international visitors.”

Adrian Ellis, Chair of the Manchester Hoteliers Association, added: “This new campaign will play an important role in helping Greater Manchester's hotel sector recover from the devastating effects of Covid-19, and will help to drive much-needed bookings to the region's accommodation providers.

“Our hotels have made significant investments in making sure they are Covid-compliant, alongside meeting VisitEngland 'We're Good to Go' accreditations. The unique 'Have a Night on Us' offer is great value for money for visitors, who can be confident knowing they are both safe and supporting the tourism and hospitality industry at a time when it needs support the most.”

The Have A Night On Us campaign is supported by VisitEngland's Escape The Everyday recovery marketing fund and will include significant media spend, geo-targeted to key areas across the country that are over two hours' drive time from Greater Manchester.

Campaign bookings will be powered by TXGB, VisitEngland's tourism booking platform, with Manchester being one of the first cities in the UK to utilise the platform as part of a major campaign.

VisitEngland Director Andrew Stokes said: “It is great to see the activity that Marketing Manchester will be delivering with its 'Have a Night On Us' campaign, and as it aligns with our national 'Escape the Everyday' campaign, to encourage more people to explore the quality destinations and visitor attractions here on our doorstep. With international tourists slower to return, this really is the year to rediscover the crown jewels of English tourism in our vibrant cities.

“Integrating the TXGB booking platform will also support the campaign to drive bookings and boost visits across the region, supporting local businesses who have been working so hard to welcome visitors back safely and who have been adapting and innovating to meet new ways of working and still providing a great visitor experience.”

To find out more and book see visitmanchester.com/summer.

ENDS-

Notes to Editors

For images of the campaign creative and hotels participating in the campaign, please click here.

For further information, please contact:

Andy Parkinson, Senior Communications Manager, Marketing Manchester

Email: Andy.Parkinson@marketingmanchester.com | Tel: 07789988741

About Marketing Manchester

As part of The Growth Company, Marketing Manchester promotes Greater Manchester on the national and international stage to key sectors including; media, digital and tech; science; advanced manufacturing; financial and professional services; culture; and sport. Marketing Manchester also incorporates the official tourism board Visit Manchester and the Manchester Convention Bureau. For more information, please visit: marketingmanchester.com.

About the 'Escape the Everyday' Recovery Marketing Fund (“the Fund”)

VisitEngland, as the tourism delivery partner for the GREAT Campaign, launched in September 2020 the UK-wide domestic marketing campaign, Escape the Everyday. The campaign aims to support the UK's tourism industry to recovery by encouraging consumers to explore, discover and treat themselves on a UK short break as and when COVID-19 related restrictions allow and when they are ready to travel. The Fund provided the opportunity for England's DMOs to apply for grant funding to deliver local marketing activities aligned to the national campaign (in spring 2021). 

Marketing Manchester is working with local tourism businesses to create Escape the Everyday guides and content, including bookable product experiences available for the consumer to purchase on their own destination website. The Fund is supporting DMO sustainability and recovery during the COVID-19 pandemic, creating opportunities to directly support their businesses and provide increased choice and information for the consumer in planning and booking domestic breaks and experiences. 

About VisitBritain/VisitEngland

VisitBritain/VisitEngland is the national tourism agency – a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS). Working with a wide range of partners in both the UK and overseas, our mission is to grow the volume and value of inbound tourism across the nations and regions of Britain and to develop world-class English tourism product to support our growth aspirations. For further information and to access the latest in-depth market intelligence and statistics visit www.visitbritain.org or www.visitbritain.com and www.visitengland.com  for consumer information.

About TXGB

Tourism Exchange Great Britain (TXGB) is a one-stop exchange for suppliers to manage availability, pricing and bookings, and for distributors to tap into a huge range of English tourism product. For further information please visit www.txgb.co.uk