The Malta Tourism Authority has appointed Alex Incorvaja as its new Director for the U.K. and Ireland. Mr Incorvaja joined the London office on 2 March 2009 and is responsible for co-ordinating all the MTA�s marketing and promotional efforts across the U.K. and Ireland.

Prior to joining the MTA, Alex held a series of tourism roles, primarily in the marketing, PR and sales sectors. His most recent role was as Sales and Marketing Director for InterContinental Malta, where he worked for seven years.

Previous roles included Sales Manager positions at Starwood Hotels & Resorts, both in Malta and Rome, as well as a Marketing Executive role at the MTA�s predecessor, the National Tourism Organisation Malta. Alex was also a council member of the Malta Hotel and Restaurants Association, holding a number of posts over the years.

Alex Incorvaja, Malta Tourism Authority�s Director for U.K. and Ireland, comments: �I am greatly looking forward to working for the MTA, particularly on the U.K and Irish markets, Malta�s largest source of inbound tourism. I am looking forward to close collaboration with the British and Irish travel trade, Air Malta and our other airline partners, together with Malta�s operators, in order to promote the Maltese Islands in these challenging times, where we are confident that together, the beautiful islands of Malta and Gozo continue to be one of UK and Ireland�s favourite short haul destinations�.

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