McCluskey International will start work on the account with immediate effect, beginning with a general announcement of the win to both trade and consumer press. This will be followed by a strategic trade and consumer PR plan to support the Corporation throughout 2014.

McCluskey International's objectives will focus on strengthening the destination's image and increasing visitor arrivals to the Maldives from the UK.

Judy McCluskey, Agency Principal of McCluskey International said, “We are delighted to be once again working with the Maldives after a period of a few years. Having represented the Maldives from 2007-2010, our agency has a deep-seated knowledge and love of the destination. We are excited to promote the new era Maldives to the travel trade, and media and look forward to increasing arrivals to the destination through our integrated plan.” 

[ENDS]

For more information, please contact:

McCluskey International

Sarah Salord / Jessica Meins 

Maldives@mccluskey.co.uk 

0208 747 2170