World Travel Market�s dedicated day to the meetings, conference and incentive travel sector has grown in influence and stature over recent years.

This year�s programme of events � Tuesday 9 November � is set to raise the sector�s profile even further with a day based around the theme of �Making Meetings Pay�.

Working in partnership with MPI UK and MIA, the day commences with a �Head to Head� discussion between Neil Jones, Group Managing Director, George P Johnson, the largest privately held global event marketing organisation and Hugh Lee, President of full service international production company Fusion and Chairman of MPI�s International Board of Directors.

The afternoon programme features seminars on the most up to date thinking and educational initiatives dedicated to ROI and a look at current UK trends in event marketing.

Additionally, five leading associations and organisations, representing both companies and individuals, are joining forces with the creation of a brand new Meetings Pavilion at WTM to highlight the growth and development of the sector. The five are Association of British Professional Conference Organisers (ABPCO), British Association of Conference Destinations (BACD), Hotel Booking Agents Association (HBAA), Meetings Industry Association (MIA) and Meetings Professional International (MP)I UK.

Commenting on the day Fiona Jeffery, Group Exhibition Director said: This day continues to put the meetings, conference and incentive travel sector at the heart of the travel and tourism industry. With this year�s theme of �Making Meetings Pay�, we are responding to the issues that are most affecting the industry at the moment.�

For further information on any of the events outlined log onto www.wtmlondon.com ENDS 31 August 2004 For further information contact Simon Greenbury on tel: +44 (0) 208 441 3773 or email simon@janelarcombecommunications.com

The Greek National Tourism Organisation is World Travel Market's major brand partner for 2004.

WORLD TRAVEL MARKET PICTURE LIBRARY

High resolution World Travel Market pictures can be accessed speedily and efficiently via the online World Travel Market Picture Library. � Log on to www.wtmlondon.com � Click on Press & PR on left hand side of screen and then click to enter library. When prompted, please key in your name and company for our records. � You will find a wide selection of logos, general views and specific pictures with captions, depicting aspects of the event. These will be regularly updated. � Click on the thumbnail of your choice to see a larger version of the picture � Click on the download button in the left margin � Save as a jpg. file � Open the file after saving to your system.

NOTES TO EDITORS

1. Reed Travel Exhibitions is part of Reed Exhibitions Ltd. who organise over 430 events in 32 countries, serving 49 different industries in 13 key sectors, attracting over 90,000 exhibiting companies and more than 4 million visitors every year.

2. As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet. Reed Elsevier�s business titles are closely linked with Reed�s exhibition activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world�s leading provider of on-line information services and management tools.

3. Reed Travel Exhibitions organise 13 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre and Latin American & Caribbean Incentive & Meetings Exhibition (LACIME).

4. For further press information, please visit the Reed Travel Exhibitions� website on www.reedtravelexhibitions.com