The Rendezvous Hospitality Group (RHG) today announced a multi-million dollar initiative and rebranding which will revitalise the RHG hotel portfolio.

 

 

Under a new structure, Rendezvous Hotels and The Marque Hotels will evolve into one Rendezvous brand which will become synonymous with superior value accommodation offering discerning travellers for business and leisure a unique hospitality experience.

 

The introduction of different tiers within the Rendezvous brand will allow the group to target three distinct segments:

 

• Rendezvous Grand Hotels - the premier hotel offering superior accommodation for the upscale discerning travellers 
• Rendezvous Hotels -  targeting upper-midscale mindful travellers 
• Rendezvous Studios -  the compact hotel targeting midscale value-conscious travellers

The first Hotel in the group to be renamed and relaunched under this new model will be Rendezvous Grand Hotel Singapore in December, 2011.  The Hotel and adjoining retail podium Rendezvous Gallery are completing a S$25m upgrade program by the end of this year.

 

Rendezvous Hotel Auckland, Rendezvous Hotel Melbourne, Rendezvous Hotel Perth and The Marque Hotel Perth are currently undergoing refurbishment.

 

As part of re-branding exercise, The Marque Sydney and The Marque Brisbane will be renamed Rendezvous Studio Sydney Central and Rendezvous Studio Brisbane on George respectively.

 

CEO, Eric Teng said this realignment and investment in refurbishment will boost the Group's growth potential by way of development and strategic alliances.

                                                 

"We have exciting plans to improve our product and we intend to build on our strengths as a provider of superior, value accommodation for business people travelling for work and/or leisure who want a unique hospitality experience."

 

Mr Teng said this collection of contemporary and heritage style hotels under the one Rendezvous brand signals a long-term commitment and intention for growth in key destinations throughout the Asia Pacific region.

 

  

The Rendezvous brand began in Singapore in 1997 and its parent company, the Straits Trading Company has a history of tradition and strong Asian heritage which remains the source of inspiration to the organisation today.

 

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About Rendezvous Hospitality Group

The Rendezvous Hospitality Group (RHG) operates 14 hotels across the Rendezvous Hotels and The Marque Hotels brands in the Asia Pacific region, employs more than 1,700 people and manages 2,853 hotel rooms. Headquartered in Singapore, RHG is a wholly-owned subsidiary of The Straits Trading Company Limited, one of the Singapore's oldest public listed companies, with business interests and investments spanning the Asia Pacific region. 

 

http://www.rendezvoushotels.com 

                                   

Rendezvous Hotel Perth

Rendezvous Hotel Adelaide

Rendezvous Hotel Melbourne

Rendezvous Stafford Hotel Sydney

Rendezvous Hotel Brisbane

Rendezvous Reef Resort Port Douglas

Rendezvous Hotel Singapore

Rendezvous Merry Hotel Shanghai

Rendezvous Hotel Auckland

The Marque Brisbane

The Marque Sydney

The Marque Perth

The Marque Canberra

The Marque Christchurch

 

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For further media information:

Prue MacSween of Verve Communications

P: 0417 635 045 E: pruem@vervecommunications.com.au 

Chua Bee Hong of Rendezvous Hospitality Group