“Made in Italy” – a holiday made to measure for you - is the slogan of the new advertising campaign that the Italian National Tourist Board is launching in the UK, Ireland and other 7 European countries.

The campaign which started in March, will continue throughout 2014 on outdoor advertising and publications such as:

• London Underground, central London stations
• Train stations: Euston, Waterloo and Birmingham
• Buses in Edinburgh, Manchester and Birmingham
• Taxis in London
• Shopping centres: London, Bristol and Glasgow
• Harrods Department Store (May & Sept. 2014)
• Consumer publications in the UK and Ireland
• Trade publications in the UK and Ireland

The campaign was inspired by the authenticity and the uniqueness of Italy. The creative artwork combines Italy's manufacturing tradition and its varied tourist offer through the “made in Italy” canvas of striking images on 7 different subjects: Culture & Wellness, Seas and Lakes, ArtCities, Mountains and Parks, Active Holidays, UndiscoveredVillages, Milan EXPO 2015.

Videos of 180”, 60” and 30” have also been produced on the subject “Squares of Italy”.

Discover more on www.italy.travel

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Press Office

Italian National tourist Board

Stefania Gatta

Tel: 020 7399 3555

Email: stefania.gatta@enit.it