Luxury Travel magazine has launched What's the one thing, a social media discussion about the very best in luxury travel. Using the tag #whatstheonething, over the coming months the magazine will be asking luxury hotels, resorts, tour companies, cruise lines, rail companies and more to share with Luxury Travel magazine readers the one fabulous thing about their product that they really want Australian luxury travellers to know about.

So what's the one thing? Is it an amazing butler service? Or an incredible breakfast buffet? Perhaps it's a spectacular view, or a Michelin-starred chef, or a signature spa treatment, or exclusive guest activities? We want to know what single extraordinary thing, no matter how quirky, Australian luxury travellers need to know about a destination, property or luxury travel experience.

For luxury travel industry insiders, this might be an exciting new feature of a property, an ultra luxury experience on offer or your biggest wow factor and point of difference. For expert luxury travel writers, this could be some aspect of your most recent luxury travel journey that really stood out for you and should be shared with Australian luxury travellers.

Luxury Travel magazine invites readers, industry insiders and travel writers to join the conversation with #whatstheonething on their own social channels as we share the discussion on our Twitter and Facebook pages.

Follow Luxury Travel magazine on Facebook at www.facebook.com/LuxuryTravelMagazine and on Twitter at www.twitter.com/LuxuryTravelAU 

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For editorial enquiries, please contact:

Madeleine Stratton, editor

mstratton@luxurytravelmag.com.au

Ph: 02 9302 0255