Carrossa, Mallorca's newest luxury boutique retreat, has hired leading specialist marcomms agency Azalea to spearhead its drive in the UK.

The stunning five-star residence, near the historic town of Artà, in the north-east of the island, is enjoying a successful few months since it opened its doors in June but is now looking to further strengthen its brand position.

Carrossa, which was once a grand manor house, has been transformed into one of the finest retreats on the sun-kissed island of Mallorca, offering visitors a haven of tranquillity with breath-taking views of the bay of Alcúdia and the fertile hills of Levant.

Golfers will find it particularly attractive as the resort enjoys a great relationship with some of the best courses on the island, including Club de Golf Alcanada, offering a range of exclusive stay-and-play packages, as well as discounted green fees at the likes of nearby Capdepera Golf, Canyamel, Pula, and Son Servera.

With a fast-growing reputation for its excellent cuisine, the resort offers plenty of culinary options with a delicious array of sophisticated international and local dishes in the fine-dining Restaurant Carrossa or an extensive choice of dishes, such as tapas, in the more informal Bistro Badia, both of which deliver panoramic views from the terrace.

Peter Hamacher, director of sales and marketing for owners Hamacher Resorts, said: “We are delighted to be working with Azalea to drive our launch in the UK. It is a very exciting prospect to be working with a team of professionals that has a track record of delivering across the marketing spectrum.

“We are extremely pleased how our guests have reacted to the resort so far and we look forward to sharing our message with the UK market.”

Azalea account director Luke Frary added: “Mallorca has always been a hugely popular destination with visitors from the UK, but Carrossa is most definitely something unique thanks to its private location, remarkable views and high-end accommodation.

“Carrossa offers a complete respite to recharge the batteries in truly luxurious surroundings with secluded beaches, must-see tourist attractions and great golf all nearby.”

The Hamacher family, which owns the resort, has had a long affinity with Mallorca, and, in particular, the rolling hills of the Carrossa estate, and their objective was to produce a five-star resort in keeping with the surroundings, ensuring the building and gardens retained its natural charm.

All 75 rooms or suites followed a careful decoration programme that provides a mix of luxurious modern interiors of the best quality materials within venerable old walls, offering guests utmost privacy with a choice of awe-inspiring backdrops.

Carrossa is a haven for visitors wishing to escape the crowds of more established Mallorcan destinations, instead focusing on relaxation thanks to its extensive and modern luxury 1,500m2 spa complete with saunas, steam bath, ice fountain, and a wide selection of massage, beauty and special treatments, as well as a high-tech gym.

The former manor ground gardens of Carrossa are also home to an inviting heated outdoor panoramic infinity pool and deck that provides the perfect setting for a lazy day under the Mediterranean sun, all with views of the bay of Alcúdia.

Now in its 11th year of trading, Azalea has established itself as one of Europe's leading specialist agencies, working with some of the continent's major national and regional tourist boards, flagship golf and lifestyle resorts, and leading brands.

www.carrossa.com | www.theazaleagroup.com

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Information for journalists

• Once a manor house, the five-star Carrossa is Mallorca's newest luxury hotel in the north east of the island, nestled in the tranquil and rolling hills of Levant near the historic and charming town of Artà
• Carrossa is an intimate boutique hotel boasting 75 rooms and suites, all of which are furnished with the highest quality materials such as fine natural stone, as well as the latest hi-tech TVs and Nespresso machines
• The stately country estate enjoys stunning views of the bays of Alcúdia and Cala Millor
• With more than 300 years of history, the luxurious manor house has retained its unique roots, which have been preserved according to Spanish laws
• Carrossa boasts a state-of-the-art 1,500m2 luxury spa and is home to a first-class range of relaxation, health and beauty treatments, as well as a 17 x 5m indoor pool, sauna, steam room and modern fitness centre
• A stunning outdoor heated infinity pool, terrace and vast lounge area provide the ideal retreat for incredible views of the bay of Alcúdia
• Restaurant Carrossa offers fine dining, creating a daily and delicious range of Mediterranean dishes, while guests can also sample a wide selection of international dishes at the all-day Badia bistro, which boasts stunning panoramic views
• Bar Oro is the main bar at Carrossa Resort where cocktails and fine local wines can be enjoyed in traditional yet modern surroundings
• Carrossa has a special partnership deal with some of the most prestigious golf clubs on the island with a variety of premium stay-and-play packages, as well as 20 per cent discounted green fees at Club de Golf Alcanada, Capdepera, Canyamel and Son Servera
• With such a serene setting, Carrossa is perfect for weddings or private celebrations, which can all be managed by a dedicated events team
• Carrossa boasts a high-tech business and conference centre complete with 85 banquet and 130 theatre seats
• Hamacher Hotels & Resorts also owns luxury Austrian retreats in both the breath-taking mountains of the Lienz Dolomites and in the heart of Hohe Tauern National Park

For media enquiries, please contact Nick Ive on 01730 711920 or email nick@theazaleagroup.com