Camp Adounia Philanthropic Tours in the Sahara Desert Morocco for Intelligent Travellers Fair Trade Project with Desert Nomads Morocco Reconnecting people to people.

The Exhibition will run in conjunction with London Fashion Week and UAL Green Week, the UAL Showroom will present an exhibition of work that is a Voice for Change. Camp Adounia and its work with the desert Nomads has creatively challenged the status quo through foregrounding environmental and social equity within fashion. 

Camp Adounia philanthropic tours and work with Desert Nomads will be exhibited from January – March 2015.

In conjunction with a piece written by Majestic Disorder and photos by them and TJ Smith Photography we have been selected to exhibit and tell the Berber/Nomad way of life and our Fair Trade and textile projects with them.

Selection Criteria is as follows:

• Services based on principles of sustainability applied to beauty, and fashion accessories.
• Fashion photography or illustration with a demonstrable ethic in terms of environmental and / or social sustainability or story relating to this subject matter.
• Presentation of a social enterprise operating within fashion and its communities.
• All submissions must clearly demonstrate your ambition, methods and process undertaken
• Visually arresting and thought provoking pieces informed by sustainability imperatives

'Earthing is a timeless practice, a modern discovery, and a growing movement. It is not a treatment… it's a hugely rewarding return to a core aspect of Nature we have abandoned.' - The Earthing Institute – Reconnecting people to the planet.

Camp Adounia is run by local Berber and Nomad people.  It is a luxury eco camp and can be booked throughout the year.  The camp can be booked by groups or individuals and also retreat companies. We want to be a fully conscious luxury camp in the Sahara who enjoy the wonderful energy of the dunes and the beach without leaving any negative impact on the environment.

Camp Adounia provides specific Philanthropic one on one tours to visit the Desert Nomads and ancient mud kasbahs.  We are respectful and shun mass tourism, this is a one on one experience which acts as an exchange between cultures.

Our project 'Nomad' is a fair trade project set up to buy and sell for the Sahara Nomad Community – this dialogue and trade will eventually create sustainable resources for the families and community..

Who are they for:

These holidays are for busy people and their families with a sense of adventure, interest in new cultures and traditional skills from people living from the land and a need for time out to remind themselves of what life is all about, find some balance, dance around a camp fire with kindred souls, find inspiration in powerful natural environments, and be nurtured and pampered back to vitality.  Sitting under the millions of stars around a camp fire listening to ancient drumming will touch your soul.

About us:

Emma Joyston-Bechal a Brand Director for WPP London worked with Plan International for 4 years looking at funding and sustainable development at grass roots level.  She moved to Marrakech 8 years ago and opened Zamzam Riad & Spa in Marrakech Medina with her husband Marcus. Following this she set up Morocco Retreats – wellbeing holidays in special places in Morocco.  Finally creating Camp Adounia to finish the experience. Emma is able to create bespoke holidays to suit individual requirements and fitness levels.

She was born in Uganda and brought up in Nigeria.  Emma has travelled extensively with business and independently.  Her TransAfrica of one year gave her invaluable experience of outdoor catering, camp life and challenging environments.  Her focus has always been attention to detail, service and looking after her guests and team to provide an exceptional holiday experience, this is enhanced with excellent food.

Said Ait Ahmad – Camp Director, is a Berber born in the Sahara, for the past 10 years he has worked in Fine Dining in the UK.  Said has huge energy and loves people, he has high level expectations of service but his soul belongs in the Sahara under the stars with his guitar.

Samir Ait Ahmad– Emma's right hand man is the Camp Manager – he looks after the team, daily running and logistics of the camp and clients. A kind gentle man where nothing is too much trouble. Samir heads up the 'Nomad' project.

Visit the website at : www.campadounia.com

For all media informtion and high resulution photos please contact:

Emma Joyston-Bechal: emmajoystonbechal@gmail.com