Luxperience has announced a partnership with TravMedia that will enhance the quality and quantity of product information exchange between sellers, buyers and media before, during and after the high-end travel show which takes place 1-4 September 2013 in Sydney.

The Luxperience Online Marketplace will give all three groups instant access to multimedia collateral such as brochures, images, videos, fact sheets and the latest press announcements that take place in and around the show.

Exhibitors will have all their marketing materials and news in one easy-to-access online platform. Buyers will have downloadable exhibitor content including pricing on their mobile devices, tablets and laptops.

Michelle Papas, Director of Marketing and Buyer Relations for Luxperience, said that the LuxMedia platform created by TravMedia and Luxperience would allow delegates to connect and follow each other, review bios of people they are meeting with and explore travel plans of people in their network.

"The Luxperience Online Marketplace has been designed to complement face-to-face interactions during Luxperience," said Papas, who added that Luxperience will be 60% bigger compared to the inaugural event last year.

Luxperience will facilitate around 26,000 meetings over the three-day event, which will attract highly qualified buyers and exhibitors working in the luxury and high-end experiential travel realm. Specialised media will also attend.

All registered buyers, sellers and media will be able to login to the Luxperience Online Marketplace, upload information and interact on their mobile devices and computers from 12 August. Daily summaries of news and activities relating to Luxperience, including its Thought Leaders Forum on 1 September, will be circulated from the start of August.

Nick Wayland, CEO and Founder of TravMedia said: "The LuxMedia proposition is simple. It adds timely and relevant substance to support fast-paced scheduled meetings. It brings credibility and proof points to business negotiations."

Wayland said that TravMedia launched its trade solutions company TravTrade earlier this year to cater to the needs of trade show organisers and travel industry professionals who were looking for customized solutions for their events and online initiatives.

The LuxMedia Online Marketplace is exclusive to delegates of Luxperience. Registered Luxperience delegates can access LuxMedia at luxperience.travtrade.com from 25 August.

Branding opportunities through banner advertising and platform sponsorship of the LuxMedia Online Marketplace are available to reach buyers, media and exhibitors engaging with the platform.

For enquiries contact: Lauren.Michod@travmedia.com

About Luxperience

Luxperience is an exclusive business exchange for local and international travel trade held in the Australasia and Pacific region connecting the world's most elite travel providers. The three-day business exchange from 2-4 September 2013 is a forum for ideas and collaboration dedicated to matching the needs of high-end experiential travel buyers with inspiring suppliers. The inaugural Luxperience in September 2012 laid the foundations for an event in Australasia and the Pacific that aims to raise the profile of the region as an innovator in true experiential travel.
 
Future events will maintain the intimacy of a growing community that is committed to high quality and inspirational travel experiences. For further information on Luxperience, please visit: www.luxperience.com.au.

For enquires about Luxperience contact:
Michelle Papas
Director of Marketing and Buyer Relations for Luxperience
T: (+61) 2 8585 1777 
Email: michelle.papas@luxperience.com.au

About TravMedia

TravMedia is a global newswire service that provides journalists with access to the latest news from travel companies and organisations worldwide. A rich online resource for new and archived press releases, images, videos, company profiles, PR contacts, as well as a dedicated social media platform for the travel industry.

TravTrade is the online platform powering major travel trade roadshows including Tourism Australia's Australian Tourism Exchange [ATE], Reed Exhibitions Asia-Pacific Incentives & Meetings Expo [AIME], U.S. Travel Association's International Pow Wow [IPW], the annual convention of the Society of American Travel Writers, and many other white-label solutions for organisations around the world.

The company currently operates in ten countries: Australia, United States, Canada, United Kingdom, Germany, Hong Kong, Dubai, India, New Zealand and Africa, accounting for more than 50,000 journalist and PR members.

For enquiries about the LuxMedia Online Marketplace contact:
Lauren Michôd
Director, Communications & International Relations
TravMedia
TravTrade
T: +612 9262 2369
Email: Lauren.michod@travmedia.com

Issued by Scott Asia Communications on behalf of Luxperience


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