Luxperience, the Sydney-based business exchange for the global luxury and experiential travel trade (31 August to 3 September 2014), is thrilled to announce Virgin Australia as its Platinum Partner for Luxperience 2014.

The partnership will see Virgin Australia welcoming and hosting key global buyers from North America many travelling to the region for the first time  to this highly anticipated business exchange, and experience the best of what Australia has to offer in luxury and high end experiential travel

The U.S. remains the stand-out leader in luxury consumption and trend-setting, with the highest disposable income globally. There are estimated to be 12 million High Net Worth Individuals globally with US$46 trillion in liquid assets and 28 per cent are from North America.

Lindy Andrews, CEO of Luxperience said, “Virgin Australia has supported Luxperience since its inauguration, recognising the importance of Luxperience as the key event to raise the profile of the Australia Pacific region within the global premium travel market.

“We are attracting more quality buyers each year and we are seeing an increased enthusiasm to seek out our region's high end products.

“Virgin Australia is an innovative company, a brand that exemplifies the value of experience and we are delighted to welcome them aboard.”

For further information on participation at Luxperience 2014, please contact:

 beinspired@luxperience.com.au or visit www.luxperience.com.au

For all media enquiries, please contact Mango PR:

Singapore

Poppy Mason-Watts E: Poppy.Mason-Watts@mangopr.com

T: +65 6536 6527

Hong Kong

Samantha Organ E: Samantha.Organ@mangopr.com

T: +852 2862 8003

About Luxperience Luxperience is an exclusive business exchange for local and international travel trade held in the Australasia and Pacific region connecting the world's most elite travel providers. The three and half- day business exchange from 31 August - 3 September 2014 is a

Forum for ideas and collaboration dedicated to matching the needs of high-end experiential travel buyers with inspiring suppliers. The inaugural Luxperience in September 2012 laid the foundations for an event in Australasia and the Pacific that aims to raise the profile of the region as an innovator in true experiential travel. Future events will maintain the intimacy of a growing community that is committed to high quality and inspirational travel experiences. For further information on Luxperience, please visit: www.luxperience.com.au.

About Virgin Australia
Virgin Australia (ASX: VAH) launched in 2000 and has since established itself as a contemporary, full service airline, with a reputation for exceptional customer service. The Virgin Australia Group employs more than 9,500 people in Australia, New Zealand and the United States. Virgin Australia has strategic alliances with four key airline partners: Air New Zealand, Delta Air Lines, Etihad Airways and Singapore Airlines, providing customers with access to over 450 destinations worldwide. Its domestic and international operations are complemented by Virgin Samoa, a joint venture airline with the Government of Samoa. Virgin Australia operates a modern fleet of over 135 aircraft, including Airbus A330, Boeing 777, Boeing 737, Embraer E-Jet, ATR-72 turboprop, Airbus A320, Fokker 100 and Fokker 50 aircraft. The airline flies to 47 Australian destinations and 16 international destinations including the USA, UAE, New Zealand, Indonesia, Thailand, Papua New Guinea, Solomon Islands, Fiji, Samoa, Tonga, Vanuatu and the Cook Islands. Virgin Australia has a 60 per cent shareholding in Tigerair Australia, a low-cost airline with a fleet of 11 Airbus A320 aircraft, serving 12 destinations in Australia.