(Sydney – 29 October 2014) Luxperience, the leader in luxury and experiential tourism exhibitions in the Southern Hemisphere, has unveiled its new branding and website to support its continued evolution to be the best global travel event.

In consultation with renowned creative consultancy, Tiny Hunter, extensive research was conducted to re-energise the Luxperience brand. The brand essence has been refined to impart elegance and bespoke prestige with sophistication and timelessness grounded in experience.

'The impetus for the re-brand reflects our commitment to providing a relatable platform to our discerning clients,' says Michelle Papas, Director of Marketing and Buyer Relations. “At Luxperience we strive to create and deliver meaningful business opportunities for experienced players within the global luxury travel markets”.

The redesigned website incorporates the new brand identity and serves as an innovative, informative resource for Luxperience delegates. The new look and feel for the brand has been devised to reflect the premium nature of the brand while also representing the immersive and connective role that Luxperience plays in the industry. The use of stunning travel and lifestyle photography, sophisticated unique patterning, a modern use of typography and a website structure that ensures access to a depth of information and current trends, all contributes to a new positioning for Luxperience – the leaders in the experiential luxury market.

Luxperience is more than a trade show, providing a global business exchange connecting experiential and discerning travel products directly to their market in a creative and inspirational exchange.

For Luxperience 2015, attendees can look forward to a new and improved program focused on thought leadership and enhanced networking opportunities. The exhibition will be held at the centrally-located Australian Technology Park from 06 to 09 September 2015 with three days of scheduled appointments and evenings of networking events.

Luxperience Launches Early Bird Offer

Exhibitors who act quickly have an opportunity to save considerably by taking up the early bird offer available until 26 November 2014.

'The success of Luxperience 2014 is evident by the number of exhibitor and buyer participants already committed to Luxperience 2015 as exhibitor registrations have tripled in comparison to the same period last year,' says Eric Lewanavanua, Director of Sales and Partner Alliances. 'With new partnership discussions in place, an exciting new program and a 56 per cent increase in trade buyer attendance planned for 2015, members of the Luxperience community can look forward to bigger and better show.'

For more information: www.luxperience.com.au

What Is Luxperience?

Luxperience is an exclusive, innovative, global exchange that connects and nurtures relationships between highly sought-after luxury experiences and agents.

The only forum of its kind, Luxperience helps to identify and drive trends in the luxury and experiential travel sector, and in turn attracts highly desirable, difficult to reach clients. True to its name, it's not just a trade show; it's an immersive luxurious experience, driven by a highly experienced team, resulting in real business for its clients.

Editors note

Tiny Hunter is a creative agency who work closely with premium lifestyle brands to connect them with their most desired customers. They are a group of strategists and creatives dedicated to seeking out that tiny piece of gold that makes each and every brand remarkable; that hidden truth, or insight, that will have the biggest impact. When you find 'the tiny', and amplify it, creating genuine engagement is easy. www.tinyhunter.com.au

For further information, images or interviews please contact:

Virginia Haddon, Cascade Communications

M: 0414 275 839           

E: virginia@cascadecommunications.com.au