Both parties said the partnership had long-term objectives. The main element will be using VariArts expertise to select high-end travel buyers from mainland China, especially those with a focus on luxury travel to Australia, New Zealand and Asia.

"The Chinese experiential travel market is increasingly important for so many Luxperience exhibitors," said Helen Logas, CEO of Luxperience. "B2B relationships with high quality players are vital. That's why we've chosen to work with VariArts."

Lin Xu, CEO and Founder of VariArts, said that the China Luxury Travel Network was on the way to becoming China's highest quality travel supply chain.
 
Xu said: "We will help Luxperience attract the stars of China's high-end outbound market. These buyers know their clients' interests. They are eager to meet new supplier partners."

In the "The Chinese Luxury Traveler Report 2012" the China Outbound Tourism Research Institute (COTRI) said that China's luxury travel consumers were 70% male with the majority coming from Shanghai, Beijing and urban centres in eastern China. They are mostly aged between 30 and 50.

The report shows that travel was by far the main experiential pursuit for high net worth travellers from the mainland. Additional interests were music, tea and wine tasting, buying watches, golf and collecting antiques.

Travel periods for high-end Chinese travellers are irregular. Hotel choice is driven by international branded luxury names and geographic location. The majority of bookings are done over the internet by the traveller, said COTRI.

Luxperience takes place 2-4 September 2013 in Sydney. Further information: www.luxperience.com.au
 

About Luxperience
Luxperience is an exclusive business exchange for local and international travel trade held in the Australasia and Pacific region connecting the world's most elite travel providers. The three-day business exchange from 2-4 September 2013 is a forum for ideas and collaboration dedicated to matching the needs of high-end experiential travel buyers with inspiring suppliers. The inaugural Luxperience in September 2012 laid the foundations for an event in Australasia and the Pacific that aims to raise the profile of the region as an innovator in true experiential travel. Future events will maintain the intimacy of a growing community that is committed to high quality and inspirational travel experiences. For further information on Luxperience, please visit: www.luxperience.com.au.

Issued by ScottAsia Communications on behalf of Luxperience
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