Luxperience, the Sydney-based business exchange for the global luxury and experiential travel trade (31 August to 3 September 2014), is delighted to announce its destination partnership with Dubai Tourism.

Lindy Andrews, CEO of Luxperience says, “We are extremely excited to be working with Dubai Tourism.   Geographically it is important to us as a significant hub for travel between Europe and Asia Pacific.  It is also unlike any other destination in that it combines world class hotels, a dynamic business centre, great restaurants, the timeless tranquility of the desert, the lively bustle of the souk and key international sporting events every year.  With its focus on providing travellers - business, incentive and leisure - with incredible events and experiences to enhance their visit, we felt that Dubai was a natural fit for Luxperience.  Dubai is a source of great product that is of interest to discerning buyers from around the world.”

Julie King, Director of Dubai Tourism, Australia & New Zealand says, “Dubai is a city of endless experiences and is an ideal fit with the luxury segment. The destination offers a wonderful range of opulent world class resorts and hotels in addition to many unique attractions, thrilling adventure experiences, and a wide variety of exciting culinary experiences to meet the needs of the affluent client.  Our exciting partnership with Luxperience will further enhance our position to this key segment and we look forward to showcasing Dubai's most inspiring and best bespoke luxury, high-end experiential travel experiences at this year's event.

As a destination partner for Luxperience 2014, Dubai Tourism will have an increased presence at the event highlighting the destination's luxury product and unique experiences. Dubai Tourism will also be the exclusive partner for some of Luxperience 2014's key networking events hosting two lunches for delegates during the Business Sessions on September 1st and 2nd in harbour side venues adjacent to Luxperience's venue Pier 2/3 Walsh Bay. 

About Luxperience Luxperience is an exclusive business exchange for local and international travel trade held in the Australasia and Pacific region connecting the world's most elite travel providers. The three and half- day business exchange from 31 August - 3 September 2014 is a

Forum for ideas and collaboration dedicated to matching the needs of high-end experiential travel buyers with inspiring suppliers. The inaugural Luxperience in September 2012 laid the foundations for an event in Australasia and the Pacific that aims to raise the profile of the region as an innovator in true experiential travel. Future events will maintain the intimacy of a growing community that is committed to high quality and inspirational travel experiences. For further information on Luxperience, please visit: www.luxperience.com.au.

About Dubai Tourism:  With the ultimate vision of positioning Dubai as the world's leading tourism destination and commercial hub, Dubai's Department of Tourism and Commerce Marketing's (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.   DTCM is the principal authority for the planning, supervision, development and marketing of Dubai's tourism sector; markets and promotes the Emirate's commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment).  Established in January 1997, replacing the Dubai Commerce and Tourism Promotion Board (DCTPB) that had been in operation since 1989, DTCM has played a pivotal role in Dubai's rise to prominence as one of the world's leading tourism destinations, welcoming more than 10 million visitors in 2012. Having achieved this landmark figure, DTCM is focused on achieving Dubai's tourism vision for 2020 – to welcome 20 million visitors per year by 2020. For more information on DTCM, please visit: www.dubaitourism.ae