Flybe., one of Europe�s largest low cost airlines, today announced a new �1 million advertising and promotions campaign to support the launch of 18 new routes and drive sales of the 3.1million seats now offered across its winter schedule 2005/6.

The �1m will be spent across a multi media campaign using national and regional press, outdoor, online and viral email marketing.

The campaign will feature flybe.�s biggest sales promotion to date in which all customers who purchase flights between 27th June and 14th July 2005 will be given the chance to enter a prize draw to win a Landrover Freelander 4x4 car, worth �18,000.

The promotion will be given significant presence on www.flybe.com, with details being sent to flybe.�s large email subscriber database.

The winter programme will offer a mix of ski, winter sun and popular city routes as part of flybe.�s overall strategy of continued investment and expansion of both its domestic and international route network. Significant and continued expansion has also been phased in at Exeter, Birmingham and Southampton, with new routes and increases in frequency on existing routes.

These major developments support the company�s successful growth plan and confirm its commitment to consolidating its profile as one of the largest regional low fares business and leisure carriers in the UK, with a network stretching across the backbone of Britain. Flybe.�s new routes for its 2005/6 winter schedule, available for booking on www.flybe.com include:

� Norwich to Alicante, Malaga, Chambery, Geneva, Aberdeen and Dublin � Exeter to Chambery, Geneva, Faro and Murcia � Birmingham to Berne, Chambery, Geneva and Salzburg � Southampton to Berne, Chambery, Geneva and Salzburg

Simon Lilley, Head of Marketing, flybe., commented: �The launch of our new winter schedule is a key time for flybe. and we are therefore investing significantly in national and regional activity. We are looking forward to seeing how the Freelander promotion drives sales, following on from the success of a similar campaign a couple of years ago. This year, we�ve upped the spend and increased the prize value and so we hope to see even better results.�

Lilley continued, �All airlines are constantly looking for an edge in their marketing, and when used in a timely fashion a sales promotion of this scale can quite often provide that extra dimension. With over 1m unique visitors to our website and the natural interest in the launch of a new schedule we expect response to be strong.

The brand fit is good � both flybe. and the Freelander being great value off-roaders! �

-ends- Notes to editors For further press information, or to arrange an interview, please contact the flybe. press office:

T: 0845 675 0681 E: pressoffice@flybe.com About flybe.

� Flybe. is the UK and Europe�s third largest low fares airline (CSFB Report, July 2004) and has launched a record number of new routes from the UK regions

� Flybe. is the largest scheduled airline at Exeter, Southampton, the Channel Islands, Birmingham, Norwich and Belfast City Flybe. will make further route announcements in August