A tourism partnership that promotes Loch Lomond and the Clyde Sea Lochs as Scotland’s premier natural playground for holidays and day visits has just launched its autumn 2013 campaign.

This is the second part of an £85,000 campaign supported by Visit Scotland geared to generating £1.6 million of new business for the Loch Lomond and the Clyde Sea Lochs area.

There is currently a great range of autumn break and days out offers on www.lovelochlomond.com with more regularly coming on stream.

Stuart Cordner, Chairman of Love Loch Lomond, said: “The Love Loch Lomond area in autumn is perfect for capitalising on VisitScotland’s Year of Natural Scotland campaign. We are working hard to show visitors the amazing places, activities and experiences we have to offer. We welcome this additional funding as it will enable us to work with local business to promote our area in key priority markets in Scotland, the North East of England and the Midlands.”

The organisation are building on the success of their spring into summer campaign and the autumn activity includes the launch of a series of high quality video films showcasing the area, extensive online and press advertising coverage, travel press trips to the area, holiday competitions, as well as maximising the growing tourism potential from social media.

Love Loch Lomond is a consortium of over 100 tourism businesses representing the interests of tourism businesses by lobbying a range of local and national bodies on issues which impact on the tourism infrastructure and future tourism growth prospects of this key tourism area. It also provides useful business networking opportunities to help improve and grow tourism locally.

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1. Love Loch Lomond is a trade led body that is passionate about promoting the Loch Lomond, Strathendrick, West Dunbartonshire and Clyde Sea lochs area as a must see year round quality destination. It currently has over 100  business members and is dedicated to working on a collaborative basis to capitalise on the area's strong tourism potential.

2. Love Loch Lomond enjoys the supports of Argyll & Bute, Stirling and West Dunbartonshire Councils, VisitScotland and Scottish Enterprise.

3. Visit Scotland is providing Love Loch Lomond with £42,500 from its Growth Fund to support the seasonal marketing campaigns while Scottish Enterprise is supporting product development and businesses networking activities geared to maximising the economic benefit of tourism in the Love Loch Lomond area.

Website: www.lovelochlomond.com

Twitter: www.twitter.com/lovelochlomond  

Facebook: www.facebook.com/lovelochlomond

Love Loch Lomond - tourism operators working together.

For further information please contact:
Johanna Campbell
Tel: 07909 113780
Email: johanna@johannacampbell.co.uk