During last year's IMEX America, Los Angeles Tourism & Convention Board (L.A. Tourism) launched Virtual Discovery L.A., a new virtual reality travel platform that provides meeting professionals with immersive 360-degree viewing experiences of more than 50 only-in-L.A. venues and locations across Los Angeles – the most comprehensive virtual tour of any destination in the world. 

In partnership with XplorIt, one of the nation's leading pioneers in virtual technology, L.A. Tourism's exciting new platform takes meeting professionals throughout the city's unique attractions and popular destinations to help plan prospective meetings, receptions and events in Los Angeles. Virtual Discovery L.A. features distinct venues including L.A. LIVE, Walt Disney Concert Hall, Getty Centre, The Studios at Paramount, Warner Bros. Studio Tour Hollywood, Petersen Automotive Museum, and L.A. Memorial Coliseum, among many others.

“Following last year's launch of our acclaimed meetla.com website, L.A. Tourism continues to elevate the destination's meeting planning process with an immersive virtual travel experience for all generations of the meeting community,” said Darren K. Green, senior vice president of sales at L.A. Tourism. “Planners can use Virtual Discovery L.A. to conveniently explore a variety of L.A.'s premier venues in a virtual setting and easily navigate the regions of Los Angeles like never before.”

Up-to-date information such as venue capacities and square footage are readily available as users experience each virtual location along with insightful video vignettes. Virtual Discovery L.A. can be viewed directly on a smartphone, desktop, or tablet, or used with a VR viewer such as Google Cardboard.

Virtual Discovery L.A. will also soon be accessible through L.A. Tourism's free MeetL.A. app, meetla.com's mobile application. The app, which debuted early November 2016, reflects the website's cutting-edge design and features for meeting professionals looking to conduct business in Los Angeles from the palm of their hand.

Virtual Discovery L.A. can be accessed by visiting http://bit.ly/virtualLA.

ENDS

About Los Angeles Tourism & Convention Board

Los Angeles Tourism & Convention Board is a private, non-profit business association whose primary mission is to market and promote Los Angeles as the premier site for leisure travel, meetings and conventions as the City's official tourism marketing organisation.

One of the world's most dynamic and diverse destinations, Los Angeles is comprised of more than 30 diverse neighbourhoods and considered the cultural hub of the Pacific Rim. Home to near-perfect weather, 75 miles of jaw-dropping shoreline, more museums than any other U.S. city and an award-winning culinary scene, Los Angeles presents endless possibilities that keep its more than 45 million annual visitors entertained. For more information about the endless meeting experiences offered in Los Angeles, visit meetla.com, like us at facebook.com/meetla, follow @meetla on Twitter or @meetLosAngeles on Instagram.