22 Jan 2014
The popular London Pass, which helps visitors save money and time on sightseeing in the UK capital, is increasing investment and focus on China's lucrative outbound tourism market for 2014 with the launch of a new dedicated Chinese language website.
The Chinese language site, which goes live in February, provides information on featured attractions and functionality to enable Chinese travellers or travel agents to book the London Pass for delivery or collection on arrival in the city.
The move follows the launch last year of a Brazilian Portuguese site and further strengthens the London Pass's international marketing strategy.
"According to the World Tourism Organisation, the number of Chinese travelling overseas is expected to reach 100 million by 2015," says Peter Muttitt, Head of Sales for London Pass.
"London's international profile makes it a hugely popular destination for these travellers and we believe that the London Pass, which not only offers cost savings but is also a very convenient, user-friendly way of sightseeing in the city, will be very well-received in the Chinese market."
Part of the Leisure Pass Group, London Pass is also looking to secure partnership agreements with Chinese travel agents, tour operators and other trade partners who sell city breaks to London.
London Pass currently operates English, French, German, Italian, Spanish and Brazilian Portuguese sites.
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Notes for editors:
For more information and high-resolution images please contact: David Ezra at KBC PR & Marketing on +44 1825 763636 or email david.ezra@kbc-pr.com.
Notes to Editors
Operated by The Leisure Pass Group, The London Pass (www.londonpass.com) is a sightseeing card which gives tourists entry to a choice of over 60 popular tourist attractions in the city. Once purchased, visitors simply show their card at the entrance or ticket office of any included attraction and are admitted with nothing further to pay; saving money on individual attraction admission fees and avoiding wasted time queuing for tickets.
