RIVIERA MAYA, MEXICO – May 26, 2026. Lomas Hospitality has implemented a privately funded anti-sargassum barrier system at Destino Maroma, reinforcing coastal protection efforts around Palafitos Overwater Bungalows and El Dorado Maroma. The initiative reflects the company's ongoing commitment to sustainable tourism and delivering the high-quality beach experience guests expect from one of the Mexican Caribbean's most recognized destinations.

As one of the few resorts in the region operating its own anti-sargassum barrier system, Lomas Hospitality continues to invest proactively in solutions that preserve its natural surroundings while enhancing the guest experience.

Installed along the coastline of Maroma, Riviera Maya, Mexico, the barrier system supports beach maintenance and helps minimize sargassum arrival along the shoreline. It strengthens the destination's response to evolving coastal conditions throughout the year.

In addition to the barrier system, the destination implements responsible sargassum management, including ongoing collection and proper disposal by providers complying with local environmental regulations. This reduces impact on coastal ecosystems, supports appropriate beach conditions, and reinforces an operational approach aligned with sustainable tourism and environmental best practices.

“Protecting the natural environment surrounding our destinations is an essential part of delivering the level of experience our guests expect from us.” said Sammantha Frachey, Vice Chairwoman of the Board and CEO of Lomas Hospitality. “This privately funded initiative reflects a long-term commitment to preventive action, operational responsibility, and continued investment in the destinations that define our hospitality offering.”

Palafitos Overwater Bungalows and El Dorado Maroma are recognized for their close integration with the surrounding natural environment. The anti-sargassum barrier further reinforces Lomas Hospitality's approach, where sustainability, operational responsibility, and guest experience are deeply interconnected.

Key Facts

• Total barrier length: 1,050 meters
• Connected the southern section with neighboring property: 1,200 linear meters
• Number of sections installed: 42
• Float diameter: 30 cm
• Barrier width: 70 cm
• Ecological anchoring system using perforated stainless-steel rock anchors
• Privately funded initiative developed by Lomas Hospitality

Rooted in its More Inclusive® philosophy, Lomas Hospitality continues to evolve its hospitality model through initiatives that prioritize exceptional service and comfort while supporting the preservation of the destinations where it operates.

About Lomas Hospitality

Lomas Hospitality is the hotel division of Grupo Lomas, dedicated exclusively to the operation and management of high-end hospitality experiences across the Mexican Caribbean. With more than four decades of expertise in tourism, Lomas Hospitality oversees a distinguished portfolio of award-winning brands, including El Dorado Resorts (El Dorado Maroma, El Dorado Royale, El Dorado Casitas Royale, El Dorado Seaside Palms, and El Dorado Seaside Suites), Generations Riviera Maya, Palafitos Overwater Bungalows, and Hidden Beach Au Naturel Resort.

With a strong business vision, Lomas Hospitality develops tourism projects that balance growth, positive impact, and environmental responsibility, creating the More Inclusive® concept, a model that goes beyond the traditional all-inclusive by integrating curated gastronomic, wellness, nature, recreation, and transportation experiences designed to enrich every stay.

As part of a proudly Mexican-owned tourism group, Lomas Hospitality continues to elevate the reputation of the Mexican Caribbean as a world-class destination, offering curated experiences that embody the warmth, culture and spirit of Mexico.

About Grupo Lomas

Founded in 1981 by Dolores López Lira and José Luis Martínez Alday, Grupo Lomas is a leading Mexican tourism company with more than four decades of experience in the Mexican Caribbean and Baja California. Its portfolio includes Lomas Hospitality, Maroma Beach, Rancho Bonanza, and Lomas Travel, one of the region's most established tour operators and destination management companies.

With a steadfast commitment to innovation, sustainability, and service excellence, Grupo Lomas continues to elevate the global profile of the Mexican Caribbean as a world-class travel destination.