LITTLE EMPERORS GUARANTEES FIXED RATE BOOKINGS ACROSS EUROPE

AMIDST BREXIT EXCHANGE RATE UNCERTAINTY

London, 1st July 2016 – With the Brexit fall-out bringing real uncertainty to the European travel market Little Emperors, the industry's most accessible and competitive hotel bookings offering, guarantees fixed rates at some 1,000 hotels across Europe.

Pioneering affordable luxury from Paris to Madrid, Rome and Berlin, Little Emperors offers exclusive, privileged – and usually unmatched - rates to its members. Further still, while the outcome of the EU referendum has plunged the UK into uncertainty, especially with regards to European travel, Little Emperors guarantees zero fluctuations in its rates for top properties such as The Peninsula Paris, The Mandarin Oriental Paris, Villa Magna Madrid, The Waldorf Astoria Berlin, The Mark Prague, Hotel de Russie in Rome, The Connaught in London, Park Hyatt Zurich, the Conservatorium in Amsterdam, Kempiski Geneva and Four Seasons Milan

This pioneering entrepreneurial start-up, with ambitions to become the biggest platform for international hotel bookings in the luxury sector, has also just launched their new app: MYLE (My Little Emperors) making bookings a simple five click process from start to finish.

Little Emperors has strategically selected over 3,000 top luxury hotels that best suit their membership demographic, who are travelling on both business and leisure.  Present in most cities, Little Emperors holds relationships with a business, a luxury and a boutique property.  The hotel rates are negotiated through the high volumes – bulk collective purchasing - channelled into the selected properties.

A Little Emperor's rate can either be a direct reduction from the hotel's online best available rate, or a fixed corporate rate valid throughout the calendar year.  Rates can be as low as 70% off the best available online rate.   Simply put, the raw rate is passed direct to the consumer, with a £20 per booking fee and an annual membership to the scheme from £200 per member.  The rates are non-commissionable, securing the lowest available rates for Little Emperor members and corporate affiliations. 

Commenting on the current market, Founder of Little Emperors, Rebecca Masri MBE says:

“Little Emperors was launched after the 2008 market crash, targeting the savvy traveller looking for preferred hotel rates. Of course, with such uncertainties in the market place once again, the luxury market is at risk. Attitudes to spending have most certainly changed, and Little Emperors continues to cut out the 'faff', and provide a slick, simple booking platform for members to access corporate rates, booking with just five 'clicks', making luxury travel affordable in both business and pleasure. Often one night's saving with Little Emperors is more than the entire cost of membership, delivering real value which we all look for.”

ENDS

Note to Editors:

Formed in 2008 by Rebecca Masri MBE, the creation of Little Emperors was a response to an identified gap in the market left by the demise of large corporate City accounts with luxury hotel companies, whose power of low rates afforded by bulk buying were hitherto only accessible to corporate employees. 

The City crash led to a vast reduction in the volume of corporate business being provided to the luxury hotel industry, who were open to the idea of extending the model to include not only business hotels but to those travelling to cities for leisure, and also to purely leisure hotels. 

The growth in smaller companies, and the fractionalisation of larger ones, meant that the same educated and aspirational consumer appetite remained.

Little Emperors has since launched their app: MYLE. 

Little Emperor Membership Advantages:

Unlike hotel booking websites or credit card concierges, members of Little Emperors enjoy the following:

• Flat corporate-level rates that are significantly lower than those publicly available and don't fluctuate depending on the time of year

• Most rates are fully refundable and are paid directly to the hotel, giving members the flexibility they need when plans change

• Many LE hotel partners offer members added benefits such as complimentary breakfast, complimentary minibar, complimentary WiFi, late check-out and more

• Little Emperors bookings are direct with the hotel enabling the client to benefit from the hotel's own loyalty programme

• Members report saving the cost of annual membership (£200 + £20 booking fee per transaction) in just one night's stay

• Little Emperors is tried and tested; having been established since 2008, the company now has 30,000 active members

Introducing Little Emperor's app: MYLE:

• The bookings process is just five clicks from start to finish – simple, slick and efficient for the time-poor

• Unique to MYLE, hotel room floorplans are available for each room category

• Quirky MYLE hotel facts included on most of the hotels. Content is being added to on a continual basis

Sample hotels:

Ararat, Moscow; Baccarat New York; Baglioni, Banyan Tree; Beaumont London; Beverly Hills Hotel; Conservatorium, Amsterdam; Design Hotels; Dorchester Collection; Fairmont Hotels; Four Seasons; Hermitage, Monaco; Hotel de Paris, St Tropez; Jumeirah Hotels; Kempinski; Luxury Collection; Mandarin Oriental; ME Hotels; Oberoi; Mercer, New York; Palazzo Parigi, Milan; Park Hyatt Hotels; Peninsula Hotels; Raffles; Ritz Carlton ; Rosewood Mayakoba; Shangri-La; SLH; St Regis; Starwood Hotels; Taj Hotels; The Connaught, London; The EDITION; THE Edition, Miami; The Norman, Tel Aviv; Trump Hotels; Upper House, Hong Kong; Villa Magna, Madrid; Waldorf Astoria

www.littleemperors.com

Media contacts:
Caroline Blake: 07721 859 847 / caroline@bannisterblake.com
Nicky Bannister: 07976 646 807 / nicky@bannisterblake.com
Bannister Blake PR, 28 Old Town, London SW4 0LB