Lithuania has launched a new social media campaign which encourages people to share with the world what they like most about the beautiful Baltic country. Likeable Lithuania invites people to get involved in the campaign by creating and sharing content with their friends and spreading the word about the Lithuania which they like or love. The campaign, which has been created by the Lithuanian State Department of Tourism, will incorporate Facebook, Twitter, Google+ and Youtube, and aims to collect one million LIKE’s and build a new tourist attraction in Lithuania - the world's largest "LIKE" sculpture.

Every day there will be announcements about local attractions, facts and unexpected discoveries – things that you can like in Lithuania. In addition, everyone involved in the campaign, will become a shareholder of the world's "LIKE" sculpture and will be awarded a certificate.

Four Lithuanian cities – Vilnius, Kaunas, Palanga and Druskininkai - are participating in ‘Most Likeable City’ contest. The city which will get the most like will have the great honour of hosting the “LIKE” sculpture.

Everyone can support their favourite city ie: share photos, leave a review about the city, as well as invite friends to vote for one of the cities when they visit http://likeablelithuania.com/most-likeable-city/. Each performed action (photos upload, feedback, etc.) gives one point to that city, and in mid-December, when the contest is over, the city that will collect the most points will be announced as a most likeable city in Lithuania and will become the new home of the "LIKE" sculpture.

The sculpture design and material will be chosen to fit in with the winning city and should be completed by. June 2014.

The aim of Likeable Lithuania is to promote the very best of Lithuania, which it describes as the land of many likeable places and faces. The country is awash with likeable places, such as Trakai Island Castle, the Gediminas' Tower in Vilnius, the Tiškevičiai Palace in Palanga and the Curonian Lagoon. Lithuania also has some of the most beautiful countryside in Europe, with around 6,000 lakes and a World Heritage Site on the Curonian Spit. Wherever you are in Lithuania, you aren’t far from something beautiful.

The campaign is available on the following channels:

For the Facebook page visit: www.facebook.com/LikeLithuaniaEN

The website for Most Likeable City in Lithuania contest http://likeablelithuania.com/most-likeable-city/

For Twitter visit: twitter.com/LikeableLT

For the Google+ page visit: https://plus.google.com/u/0/112311739662698859701/posts

For the Youtube page visit: www.youtube.com/channel/UCecqypMCV0mchqAZhH2fNFg

For more information on Lithuania, visit www.lithuania.travel/uk .

-ENDS-

For more information please contact:

Lithuanian Tourism Office in the UK
Edith Meyer
Tel: + 44 (0) 208 877 4516
Email: lithuania@representationplus.co.uk
 Visit: www.lithuania.travel/uk

Chris Gooch

Tel: +44 (0) 208 877 4504

Email: chris@representationplus.co.uk

Follow us on Facebook at http://on.fb.me/16426lG and on Twitter @visitlithuania