LIGHTSTONE APPOINTS THE BRANDMAN AGENCY AND LFB MEDIA GROUP TO LAUNCH MOXY HOTELS' FIRST NYC PROPERTY, MOXY TIMES SQUARE

 Lightstone's Pioneering Development Enabled Moxy Hotels' Debut in the U.S.

NEW YORK, NY (March 14, 2017) – Lightstone, one of the most highly-regarded and diversified private real estate companies in the US, has jointly named The Brandman Agency and LFB Media Group as the agencies of record for Moxy Times Square.  With smart design, playful social spaces and a star team of collaborators, including Yabu Pushelberg and Tao Group, Moxy Times Square is set to emerge this summer as New York City's most exciting lifestyle hotel experience.

The Brandman Agency will handle Moxy Times Square's global strategy and media relations across travel, design/interiors, hotel trade and business media. LFB Media Group will manage lifestyle-driven media relations and marketing strategies, including partnerships, events, programming, and influencer engagement. The respective teams will implement a highly-targeted communications campaign that leverages Moxy Hotel's unique brand attributes to build awareness and excitement around the forthcoming launch of the first New York City Moxy property.

Moxy Times Square offers an energetic alternative to the typical hotel experience in the city that never sleeps. With bedrooms and public spaces designed by Yabu Pushelberg and dining venues operated by Tao Group, the socially activated 612-room hotel boasts cozy rooms and flexible meeting spaces.  A lively brasserie, buzzing lobby bar and lounge, and an all-day breakfast café provide bountiful opportunities for guests to eat, drink, chill out, connect and play. Moreover, Moxy features NYC's largest indoor/outdoor hotel rooftop lounge offering enchanting amusements, epic skyline and Empire State Building views, light bites, and decadent cocktails – evoking a truly distinctive guest or special events experience.

For the traveler who wants it all - the design-driven rooms are affordable and cozy without sacrifice of style. Bedrooms are outfitted with comfortable beds, large walk-in rain showers, complimentary Wi-Fi, and built-in design features that create a flexible and adaptable guest experience.  

Located just south of Times Square, Moxy finds itself at the epicenter of New York City's distinctive electricity – where uptown and downtown collide. The hotel is a New York minute from everywhere you want to be – the Theater District, Fashion District, Bryant Park, Madison Square Garden, 5th Avenue shopping, Javits Center, NoMad, Penn Station and an endless assortment of boutiques, restaurants, and downtown nightlife. Surprisingly daring, Moxy breathes a fresh perspective upon an iconic neighborhood. 

“We're thrilled to welcome Moxy Times Square to our client roster,” said Melanie Brandman, Founder and CEO of The Brandman Agency. “We are excited to work with Lightstone on a game changing property and look forward to telling the Moxy Times Square story.”

“We are inspired by the Moxy Hotel brand, and excited to partner with Lightstone and Marriott International on this adventure,” said Ashley Chejade-Bloom, Principal of LFB Media Group. “The collective vision for the first property in New York City is groundbreaking, and we're honored to join the team as they prepare to attract guests the world over.”

"We are pleased to bring together two leading PR agencies – The Brandman Agency and LFB Media Group - to collaboratively elevate brand awareness and put Moxy Times Square on the map,” said Lightstone President Mitchell Hochberg. "The Moxy brand is an answer to the current and future needs of travelers, and we're proud of Lightstone's pivotal role in pioneering the brand's debut in the U.S.”

For more information on Moxy Times Square, please visit www.moxytimessquare.com

###

About The Brandman Agency

Founded in 2001 by Melanie Brandman, The Brandman Agency represents some of the world's most prestigious luxury travel and lifestyle brands including The Ritz-Carlton Hotel Company, L.L.C., La Mamounia and the Barbados Tourism Authority. Most recently, Melanie Brandman founded Travel Curator which provides travelers with an expert's opinion on inspiring destinations, establishing both Melanie and The Agency team as respected authorities in the luxury travel space.  Visit The Brandman Agency at www.thebrandmanagency.com for more information and a full list of clients.

About LFB Media Group

LFB Media Group is a public relations and marketing agency at the intersection of lifestyle and hospitality. Powered by a team of highly-inspired strategists and storytellers, with an advanced understanding of today's multimedia landscape, our purpose is to break through the traditional framework and engineer integrated communications strategies that measurably increase positive awareness and meaningful engagement for our clients. With practice areas in public relations, ​social media​, influencer marketing, content creation and events + entertainment, LFB offers a holistic suite of services and employs cross-agency collaboration to solve 360 marketing challenges. Our progressive approach, company culture and established track record of award-winning campaigns and brand introductions have solidified LFB Media Group's position as a trusted resource amongst the hospitality community. To learn more about our roster of global travel, real estate, nightlife, culinary and spirits clients, visit www.LFBMediaGroup.com, and follow us on Facebook and Instagram: @LFBMediaGroup.

About Moxy Hotels

Moxy Hotels is Marriott International's new millennial-focused brand that debuted in September 2014 with the opening of the Moxy Milan. A boutique-hotel concept for the next-Gen traveler, Moxy is a fresh and innovative brand combining stylish design and approachable service at an affordable price point. With tech-enabled rooms, vibrant lobby spaces and warm, modern service, Moxy aims to surprise travelers with a thoughtful, spirited and fun guest experience. Moxy Hotels is proud to participate in the industry's award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. To learn more about Moxy Hotels, visit www.MoxyHotels.com.

About Lightstone

Lightstone, founded by David Lichtenstein, is one of the most highly-regarded and diversified private real estate companies in the United States. Operating in all sectors of the real estate market, Lightstone's $2 billion portfolio (in 26 states) currently includes over 6 million square feet of office, retail and industrial commercial properties, 11,000 residential units and 3,800 hotel keys. It also owns over 12,000 land lots across the country. Headquartered in New York City, Lightstone continues to grow its local presence with $2.5 billion worth of projects currently under development in the residential and hospitality sectors