Lightfoot Travel is pleased to announce its collaboration with the South Australian Tourism Commission (SATC). The partnership takes a digital approach in marketing to affluent Singaporean travellers who use the internet as a primary tool for travel research and planning. The aim of the 3-month project is to drive awareness of South Australia as a potential high-end tourist destination as well as encourage bookings to the destination itself.

“We are elated to be a partner of Lightfoot Travel in its marketing endeavour as it is very much in line with our campaign to promote South Australia as a holiday destination among high end visitors.  We are confident this new relationship will be beneficial to all of us,” says Charlene Eng, Regional Manager for Southeast Asia at the SATC.

Using tailored text ads on Google, targeted advertising through the Google Display Network and social media, visitors are introduced to a series of special campaign pages about signature experiences and luxury accommodation in South Australia.

“It is an incredibly exciting time in the world of digital right now. Long gone are the days where you solely rely on the intent of search to understand user’s behaviours. By Lightfoot Travel providing unique access to its affluent audience, SATC are able to target only the right people with the right message at the right time to move South Australia into the consideration phase when Singaporeans are in the market to travel. This is a very powerful tool to have,” explains Vicky Pester, who heads up Lightfoot’s digital marketing team.

Lightfoot Travel’s Founder and Managing Director Simon Cameron sees South Australia as a great destination for the Singaporean market in particular, due to proximity and the incredible wine and dining offerings.

“Singapore is blessed to offer direct flights that are just 6.5 hours to Adelaide. I recently had lunch at Apellation in the Barossa that included a wine blending experience, which offered real insight into the process as opposed to the usual cellar door tours other wineries offer. I made both a red and a white, and the chef at Appellation created a three-course meal paired with my wine. It’s a great destination for the Singaporean market because there is so much focus on quality produce and amazing wines - something that is seriously abuzz in the local culinary scene right now,” says Cameron.

Lightfoot Travel offers several unique experiences in South Australia that cater to all types of travellers. These range from the abovementioned wine blending courses, an outback safari in the wildly beautiful Gawler Ranges whose geology dates back as much as 1500 million years, shark-cage diving off the Eyre Peninsula which is also known for its fantastic aqua-culture, a private stay in a luxury homestead just a few hours out of Adelaide, and an underground cave stay in Coober Pedy.

“Over in Kangaroo Island, the coastal drives are really stunning. The pictures you see are an accurate representation as well - you really can walk into the national park and have the kangaroos bounding up towards you, completely unafraid,” says Cameron.

Please browse through the unique South Australian pages on Lightfoot Travel’s website for more information on itineraries, experiences or accommodation.

Contact Nikki Pang (nikki@lightfoottravel.com) in Hong Kong or Ying Yi Ho (yingyi@lightfoottravel.com) in Singapore if you are keen to feature any of our South Australia offerings, or are interested in pushing your country, region or property with a similar partnership.