Dubai-based luxury tour operator Lightfoot Travel is launching a month-long marketing giveaway to further expand their reach in the region and encourage referrals from existing clients and friends.

“Client referrals are fundamental to the growth of our business here in Dubai,” says Director of the Middle East, Matt Vlemmiks. “This city revolves around word of mouth, and even in the seven short months that we've been operating, almost 50% of our new clients have come from repeat business and recommendations.” 

Lightfoot Travel's referral scheme will run for the month of July and encourages those interested to refer 10 friends to sign up for the Lightfoot newsletter at www.lightfoottravel.com/referrals-dubai.  After which, all will be entered into a lucky draw. The prizes are as follows:

Grand Prize: A 2 night stay for 2 persons at Six Senses Zighy Bay, Oman, including breakfast

Second Prize: A US$500 Lightfoot Travel gift voucher

 Third Prize: A round of golf for 2 at Jumeirah Golf Estate's Earth or Fire course

“We currently engage in various marketing activities including client events, press trips, social media and digital marketing. However, we find that the good, old-fashioned e-newsletter continually brings in a steady stream of qualified new clients and enquiries,” says Vlemmiks. “It is key however, to be selective with content and minimise the quantity of these newsletters, otherwise they end up being a bother and have the opposite effect.” 

Lightfoot Travel is also keen to use the grand prize in this referral scheme to push Oman as a short break destination.

“The travel habits of Dubai residents mimic those of clients in our two other offices in Singapore and Hong Kong: they travel very frequently and will often opt for convenient weekend getaways,” explains Vlemmiks. 

Oman's Musandam Peninsula, where Six Senses Zighy Bay is located, is ideal for short breaks as it is a 2-hour drive from the Dubai city centre. Vlemmiks recently paid a visit to the resort and a recap of his experience there can be viewed HERE.

Please contact Regional Marketing Manager, Nikki Pang, at nikki@lightfoottravel.com or +852 2815 0068 with any questions.