Bali - with a twist!

Bali's first truly hip urban hotel, IZE Seminyak, officially opens today, offering chic, modern accommodation aimed at young, sophisticated travellers.

IZE Seminyak has already proved (during soft opening) to be popular with those looking to embrace the action in the heart of Bali's liveliest and most fashionable suburb.

Managing Director of Lifestyle Retreats, Jose Luis Calle, said the hotel was something new for Seminyak and for Bali.

"Bali has a deserved reputation for elegant tropical resorts on the beach or in lush rural areas - IZE Seminyak has reinvented that model for an urban market. It's Bali, with a twist," he said.

"Guests still get stylishly designed rooms, good food and great Balinese service but the modernist architecture and the less-formal atmosphere will appeal to those looking for a different experience to our villa-based resorts yet still wanting to enjoy Lifestyle Retreats' trademark passionforlife!."

The architecture is stylish and cutting-edge, while interiors include cool snow-white and sky-blue colours, blond-wood furniture and clever 'light balconies' to emphasize the wonderful equatorial sunshine. These visual elements combine with two idyllic pools (one on the rooftop) and just the right amount of Balinese bonhomie to create the ideal urban tropical retreat.

"Our guests get the best of all worlds - they can spend the day at the nearby beach or shopping in Seminyak or visiting amazing temples, then retreat to their chic rooms to freshen up before sunset cocktails up at the Rooftop Lounge & Bar and supper at our delightful Meja Restaurant & Bar," said Jose.

Lifestyle Retreats is a carefully planned departure from traditional management styles:

the company focuses on delivering guest satisfaction hand-in-hand with employee welfare, development and social responsibility. Lifestyle Retreats currently manages the award-winning The Balé Nusa Dua, The Amala in Seminyak andThe Menjangan inWest Bali National Park (all in Bali) with new resorts under development in Vietnam and Indonesia.

For further information please visit www.ize-seminyak.com or send us an email to info@lifestyleretreats.com