Libya is proving to be one of the hottest destinations of 2004, according to Cox & Kings, the longest established travel company in the world. The 8 day / 7 night escorted group tour Leptis Magna & Roman Libya is its third best-selling Middle East tour, and 2004 departures are selling fast. What's more, British Airways are increasing their number of direct flights from London to Tripoli from three a week to six a week, making Libya more accessible than ever before. Prices on the tour start from �995, including British Airways flights, accommodation, guided sightseeing, most meals and private transfers.

Exclusive images of Libya can be provided upon request.

Hugh Fraser, Middle East Manager, said "Sales of this tour have risen dramatically since the recent positive publicity concerning the Libyan regime. Libya has always been one of the best places in the world to see Classical ruins in great condition, but it is now also seen as one of the safest countries to visit in the Middle East."

Cox & Kings' Leptis Magna & Roman Libya tour visits Libya's major archaeological and historical sites, such as Sabratha, with its wonderfully preserved theatre, and Leptis Magna, once the 2nd city of the Roman Empire and now regarded as one of the finest and most complete examples of a Roman city anywhere in the world. The tour also takes in the beautiful oasis town of Ghadames, A UNESCO world heritage site on the edge of the Sahara.

"Cox & Kings is one of the very few companies to offer tours to Libya, so now is a great time to go and see the splendid ruins before the crowds arrive." says Fraser. "It's also a safe destination, only 3 hours 45 minutes flight time away, and has a moderate climate similar to Southern Italy."

For reservations call 020 7873 5000 or visit:

www.coxandkings.co.uk

For further press information and images please contact Michael Pullman:

Tel: 020 7873 5006 Email Press.Office@coxandkings.co.uk