27 Nov 2014
CTT Group Ltd has today announced that historic brands Packyourbags Travel and Packyourbags.com will now move forward as one brand and one team: Packyourbags Travel. This announcement comes after much deliberation as to the future direction of the two brands and their position in the current travel market. Packyourbags Travel was founded 26 years ago and developed a number of years later into a flourishing online package holiday brand, Packyourbags.com, which was led by Leisure Operations Manager Lauren Curd.
Lauren says of the change:
“Speaking on behalf of myself and the team, we are very excited about building on the continued success of Packyourbags Travel as one strong, experienced travel team and look forward to the weeks, months and years ahead of delivering one of a kind travel experiences to our customers.”
A new look and expanded team with a view to building on success
Packyourbags Travel was founded in 1988 by Managing Director Mark Kempster and one year ago, owing to changes in the market and much deliberation, pulled out of the high street to re-emerge as a strong, independent travel brand with a nationwide client base. The company were keen to highlight that no staffing changes have been made and that the team has instead expanded and would soon be looking to recruit new expert additions.
Mark Kempster, Managing Director states:
“After 26 years, the decision to merge the two brands and move forward as one team was not an easy one. But it was certainly the best one – we have a fantastic new look brand that our customers love and new customers can easily recognise. We were always at great pains to ensure that this new direction benefitted both past, present and future clients and as such, are proud of our new identity, the expertise that we've retained in our dedicated team, and the fantastic range of products that now fits with the demand we've been experiencing.”
As part of this new identity, Packyourbags Travel has launched a new website and has released its new look logo – the result of a collaboration with design agency Nuco Creative.
Tim Chamberlain of Nuco Creative describes the logic behind the new logo:
“The new logo is integral to the repositioning of the Packyourbags Travel brand ethos with a renewed focus on the word 'your' - it needed to reflect the personal, handpicked nature of the business and its product. With a strong client base already, the balance of familiarity and 'the new' brand was paramount. As such we chose to create a simple logotype that remained faithful to its loyal customers, yet adding a contemporary twist more suited to the premium travel market.”
Packyourbags Travel have supported this latest update with research into the holiday habits and preferences of their customers, stating that the new “your” emphasis throughout their communications was an overt reference to the fact that they had built the new website around the kind of travel experiences their customers were booking.
For press/media queries please contact:
Lea Tierney, Marketing & PR Executive
CTT Group Ltd
01892 673 409
About Packyourbags Travel:
Established back in 1988 as a high street travel agency based in Tunbridge Wells and with a team possessing 120 years combined travel experience, Packyourbags Travel has a long history and well established reputation for taking care of their customers' every travel need. Packyourbags Travel is one of several brands that comprise the CTT Group Ltd: a group with an enviable reputation in both Leisure Travel and Corporate Travel. CTT Group Ltd now encompasses: Packyourbags Travel, CT Corporate Travel, Medway Travel Management, Medway Leisure Travel, and the Romania Travel Centre – catering for every conceivable travel need.
About Nuco Creative:
Nuco Creative solves business and marketing challenges with creative ideas that change the competitive landscape. 15 years in the making, their client list spans public, private, B2B and B2C sectors, including; House of Commons, the Food Standards Agency, Adidas, Diet Coke, Disney, O2, T-Mobile, Sony Ericsson, Lotus, Zoopla and many more.
