08 Jun 2015
Now in its fourth year the free Tourism Tweetup events continue to teach and inspire those working in tourism marketing in the digital age. The next event to be held in Sydney on Tuesday 16 June will be no different as we chat to guest Steve Crombie from Totem about the importance and opportunities of YouTube for tourism marketers, including working with YouTube influencers.
Steve Crombie is a storyteller, content maker, CEO and founder of Totem. Formerly a professional adventurer, Steve traversed half a million kilometres by land and sea which resulted in 'Lost on Earth' a sold out book for Pan MacMillan and award winning shows for Lonely Planet and Discovery Channel (sold to over 50 countries).
Steve's invaluable experience in the online content world coupled with his deep relationship with the global YouTube team makes him one of the world's most highly sought after strategists for this rapidly evolving platform. Since founding Totem he has developed high-impact strategies for Sony, Lonely Planet, Tropfest and Seven West.
“Video is certainly what everyone is talking about when it comes to content marketing and we know through the research that online videos are viewed throughout the five stages of travel. I look forward to having Steve as our Tourism Tweetup guest to understand how those of us working in the tourism and travel industry can better take advantage of this medium and in particular YouTube” says Tourism Tweetup host and founder Holly Galbraith.
Tourism Tweetup continues to be a free event however registration is essential. To register head to gofuturemedia.com and click on events or click here.
Event Details
Tuesday 16 June
6.00pm - 7.30pm
Strattons Hotel (upstairs)
249 Castlereagh St, Sydney
Further enquires can be made to Holly Galbraith
0432274846
About Go Future Media
Go Future Media is a marketing consultancy working with tourism, food and travel businesses and organisations on their marketing and social media activities. Go Future Media was founded by tourism marketing professional Holly Galbraith in 2011 and can assist with social media training and workshops, as well as social media and marketing strategies.
Tourism Tweetup was also founded in 2011 and is a regular in person meet-up bringing together marketers working in the tourism industry to learn and share ideas around tourism marketing. From the success of the #TourismTweetup events, Tourism Tweetup the Podcast was launched in October 2014 and continues to rate highly in iTunes.
About Totem
Totem is an enabler. We are growth focused. The world has established a new way to communicate in the media, entertainment and e-commerce universe. We recognise that this user-centric shift in the digital media and technology landscape has returned power to the people. In order for the world of commerce to catch up, keep up and thrive, we continually explore new digital frontiers to realise what's actually possible for talent, brands, producers and businesses alike.
Amongst the rapidly expanding breadth of devices, platforms and media channels – business success today is contingent on establishing highly engaged audience of significant scale, then converting this engagement into monetised transactions both online and offline. In support of these new market dynamics Totem ensures clarity around the cause and effect of digital activity.
A direct audience with consumers affords us unprecedented insight into their thoughts and behaviours. Our software platform and people enable us to provide strategic insights on key metrics that support a continuous cycle of analysis toward learning, implementation and growth.
With a focus on the digital media and technology landscape, our growth engine makes your vision possible.
