08 May 2020
We Are Explorers is using its powerful voice in the tourism sector for good. The leading travel publisher is offering tour operators across Australia and New Zealand free six-monthly listings on their popular platform.
Reaching over 1 million Australians each month, their exposure gesture aims to support those who've been hit the hardest by both the COVID-19 situation and the tragic fire season. Adventure operators across Australia and New Zealand are encouraged to contact the publisher to get involved.
“We're in a position to help here, so we will. We all play a role in getting our industry back on its feet, and this is ours”, says Founder of We Are Explorers, Henry Brydon.
The launch of the tour directory forms part of the publisher's wider multi-platform campaign, #ExploreYourBackyard. Launched to inspire Aussies to start dreaming about their first adventure when restrictions are lifted; to explore the incredible places within Australia and by doing so support local communities.
We Are Explorers has responded to the current COVID-19 challenges with optimism, working hard to keep their loyal audience entertained and hopeful.
They've just wrapped a successful social activation HomeGrown Adventures which saw everything from a lounge room surfing and indoor triathlons to nude abseiling and roof hiking.
And what is the next peak for this ambitious publisher? Anticipating the strong shift towards domestic travel when restrictions are lifted, they've created the ultimate trip planning tool. An online hub with nine dedicated destination pages that list over 1000 adventures and tours across Aus and NZ, from trekking Tassie's iconic Cradle Mountain to chasing tropical waterfalls in far North Queensland, this list is honestly endless.
ENDS
ABOUT WE ARE EXPLORERS
Founded in 2014 by Henry Brydon, We Are Explorers is one of Australia's leading online-travel publishers supported by a highly engaged audience of keen explorers across AUS and NZ. They wish to inspire a movement of everyday explorers, capture the spirit of outdoor adventure, and amplify the beauty of the natural world. The publisher is purpose-driven and uses its voice to advocate environmental protection, inclusive adventure, and activities that promote positive mental health.
MEDIA KIT LINK: https://drive.google.com/drive/folders/13nAfjuDS-KbLAbrTBKnaorEJm4YhKzAa
FOR PRESS INFO/INTERVIEWS PLEASE CONTACT
Bee Stephens
P - 0431627056