Leeds, UK. Monday July 17 2017: Leeds-based tourism marketing and communications agency All About The Story has been appointed to handle the UK public relations for Magnetic North Travel. The appointment starts today (Monday, July 17 2017) and the proactive media relations strategy will focus on All About The Story positioning the Leicestershire-based boutique tour operator as the UK experts in Nordic and North European holidays. All About The Story has also been tasked with increasing media awareness for Magnetic North Travel's newly launched Canada programme.

Magnetic North Travel provides tailor-made and specialist package holidays to Scandinavia, Northern Europe and Canada. The business's focus is primarily wilderness, nature, and outdoor adventures for independent travellers and small groups. They cater for a varied audience, from families with small children to honeymoon couples and adventure seekers of all ages.

Magnetic North Travel's Managing Director Laura Greenman said: “Magnetic North Travel sends travellers to Scandinavia, Northern Europe and Canada to create stories and memories of their own. We chose All About The Story because they understand what makes our destinations so special and our service stand out from others. We have no doubt that the team will help us to continue Magnetic North Travel's story of success.”

All About the Story Director Lyndsey Thomas said: “We are excited to be working with the Magnetic North Travel team. Their passion and in-depth knowledge of the Nordic region and Canada will be instrumental in our quest to drive awareness for the brand via the UK's media utilising our strong media contacts and our 'it's all about the story' philosophy.”

All About the Story was launched in April 2016 by national newspaper travel editor and journalist James Ellis, and Lyndsey Thomas, a tourism marketing and communications specialist who previously held the role of Head of Tourism at London-based AVIAREPS UK. Both spent the majority of their careers in London and recently moved back to their hometown of Leeds to set up the agency.

All About the Story will act as Magnetic North Travel's dedicated press office for all press enquiries relating to the company.

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EDITORS' NOTES

About All About The Story
Founded in Leeds in 2016, All About The Story was formed by James Ellis, former travel editor of Metro, and Lyndsey Thomas, a tourism marketing and communications specialist, to marry their extensive editorial, copywriting, public relations and marketing expertise. Their strong backgrounds in the travel and tourism space means they offer travel clients solutions across all types of media. All About The Story is a full-service PR, marketing and communications agency specialising in travel and tourism. For further information please visit www.allaboutthestory.co.uk or follow us on twitter @AATSPress.

About Magnetic North Travel:
Based in Leicestershire, Magnetic North Travel is a UK-based boutique tour operator specialising in Canada, Scandinavia and the Nordic countries. It covers the full extremities of the Magnetic North including Russia. Founded in 2009 by Laura Greenman after honeymooning in Sweden, the company's focus is primarily wilderness, nature, and outdoor adventures for independent travellers and small groups. The company offers a year-round programme with winter being the busiest season. The company's specialism is unique experiences that immerse guests into the region, whether it be with a local guide, a food experience or nature-based adventure.

Website:  www.magneticnorthtravel.com

Twitter: twitter.com/MagNorthTravel

Facebook: Facebook.com/magneticnorthtravel

CONTACT INFORMATION 

For more information and/or high resolution images contact:

Lyndsey Thomas
All About the Story
56-58 Kirkgate, Otley LS21 3HJ
LEEDS
United Kingdom

Phone +44 (0) 7568 488 474  
Email: Lyndsey@allaboutthestory.co.uk
Twitter: @AATSPress