24 Jul 2015
Le Club AccorHotels and Velocity Frequent Flyer today announced a new partnership that will see the two award-winning loyalty programs provide members with an even more rewarding travel experience.
From 30 September, members of Le Club AccorHotels, the free loyalty program of AccorHotels, will be able to transfer Le Club AccorHotels points earned from staying at any of the 2,800 participating hotels in 92 countries worldwide to Velocity Frequent Flyer Points, opening up a range of unique benefits including a global flight network of more than 600 destinations.
Velocity Frequent Flyer will become a new transfer option for Le Club AccorHotels members together with car rental, railway, charity, culinary, shopping and leisure partners.
Chief Operating Officer AccorHotels Pacific, Simon McGrath, said the partnership will provide members of Le Club AccorHotels with even greater benefits and options to spend their loyalty points.
“We are delighted to announce a partnership with Velocity Frequent Flyer to further enhance our customer-centric loyalty program, enabling our 20 million global loyalty members to convert their hotel points into flight rewards and travel even further,” he said.
“Loyalty counts and it is an integral feature of our obsessive approach to guest recognition and delivering the ultimate customer experience. As our hotel network continues to rapidly expand, so too do the benefits of being part of our award-winning loyalty program Le Club AccorHotels.”
Velocity Frequent Flyer General Manager Commercial Partnerships, Jeroen van Son, said “Velocity Frequent Flyer is thrilled to bring AccorHotels into our portfolio of hotel transfer partners. This partnership opens up our extensive flight network of more than 600 destinations worldwide to Le Club AccorHotels members, as well as the widest retail offering of any loyalty program in Australia through our online Velocity e-store.
“Velocity Frequent Flyer has consistently been recognised for its reward seat availability, making it easier for our more than five million members to realise their dream holidays,” Mr van Son said.
Members of Le Club AccorHotels will be able to transfer their points to Velocity Frequent Flyer from 30 September 2015.
Both Le Club AccorHotels and Velocity Frequent Flyer were recognised at the esteemed Freddie Awards this year, with Le Club AccorHotels named Hotel Loyalty Program of the Year 2015 in Asia Pacific/Oceania/Middle East as well as taking home Program of the Year for Europe/Africa. Velocity Frequent Flyer was named Program of the Year, Best Redemption Availability and Best Customer Service for Asia Pacific. These awards recognise the best loyalty programs as voted by frequent travellers and industry experts.
Velocity Frequent Flyer members who are not already signed up to AccorHotels' free global loyalty program Le Club AccorHotels, can do so by enrolling at the hotel desk at time of check-in or visit www.accorhotels.com/leclub.
Velocity Frequent Flyer has more than five million members in the program and is free to join. Visit www.velocityfrequentflyer.com for more information.
ABOUT ACCORHOTELS
AccorHotels is a Group united by a shared passion for hospitality and driven by a shared promise to make everyone Feel Welcome.
Over 180,000 women and men in 3,700 AccorHotels establishments look after thousands of guests every day in 92 countries.
AccorHotels is the world's leading hotel operator and offers its customers, partners and employees:
- its dual expertise as a hotel operator and franchisor (HotelServices) and a hotel owner and investor (HotelInvest);
- a large portfolio of internationally renowned brands covering the full spectrum, with luxury (Sofitel, Pullman, MGallery, Grand Mercure, The Sebel), midscale (Novotel, Suite Novotel, Mercure, Mama Shelter, Adagio) economy (ibis, ibis Styles, ibis budget, adagio access and hotelF1) establishments;
- a powerful marketplace and loyalty program Le Club AccorHotels
- almost half a century of commitment to corporate citizenship and solidarity with the PLANET 21 program.
Accor SA shares are listed on the Euronext Paris exchange (ISIN code: FR0000120404) and traded in the USA on the OTC marketplace (Code: ACRFY)
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ABOUT VELOCITY FREQUENT FLYER
Velocity Frequent Flyer is the multi-award winning loyalty program of Virgin Australia. The program launched in 2005 bringing competition to the loyalty landscape in Australia for the first time by offering genuine and unique rewards to its members.
Today, the program has a membership base of more than 5 million. The program gives members the ability to earn Points when flying to nearly 600 destinations worldwide with Virgin Australia or any of its 11 airline partners including Air New Zealand, Delta Air Lines, Etihad Airways, and Singapore Airlines. It also offers an extensive portfolio of more than 130 hotel brands and a partnership with Agoda, giving members the ability to earn Points at more than 400,000 hotels around the world. Velocity Frequent Flyer has the widest retail offering of any loyalty program in Australia with more than 200 retail brands in its online e-store, which launched in 2008 and a wide range of credit card options to suit the different needs of its customers.
Velocity Frequent Flyer continues to bring unique innovations to the Australian market. In 2014 it became the first loyalty program to partner with Australia Post, Aussie Home Loans and BP; giving members brand new ways to earn Points on everyday spend. In 2013 Velocity launched Australia's first frequent flyer program for pets and in 2014 introduced 'Space Class', granting one member an upgrade to space with a seat on board the world's first commercial space line in partnership with Virgin Galactic.
Media Contacts
Ginni Post
AccorHotels
T. +61 2 9280 9874
Libby Armstrong
Velocity Frequent Flyer
T. +61 2 8093 7167
libby.armstrong@virginaustralia.com
