How do you get the attention of Australia's top travel and lifestyle editors? What are they looking for in news items and story pitches? What format, tone and style do they prefer? How do they want images? What about follow-up?

Learn all this and more in a half-day workshop for travel PR and marketing professionals that includes feedback from 30 of Australia's leading travel and lifestyle editors (including Traveller, Escape, The Australian, GQ and Vogue).

Taught by award-winning travel writer Rob McFarland, the workshop also includes a detailed post-course review of a press release or story pitch.

“This course was incredible. I gained so much insight and invaluable tips.” Alice M, Director, Elysee Collective

Brisbane

When: 4 April 2018 – 8:30am to 12:30pm

Where: QA Hotel, 64 James St, New Farm, Brisbane

Sydney

When: 27 April 2018 – 8:30am to 12:30pm

Where: Vibe Hotel Sydney, 111 Goulburn St, Sydney

Workshops cost $399 per person and are limited to 12 participants (last few spots!!)

“By far the best course I have ever been to. I got more 'take-aways' than I did from a 3-day PR conference.” Tabitha G, LBPR

Need training for several staff?

Consider an in-house session tailored to your specific requirements.

How to sign up

Visit www.robmcfarland.org or email rob@robmcfarland.org

“Anyone who has anything to do with formulating releases or story pitches should do this course.” Denny D, Hamilton Island