27 Aug 2008
Langham Hotels International has signed a new loyalty partnership with Air China�s frequent flyer programme � PhoenixMiles � reaching over 7 million travellers.
The agreement with PhoenixMiles enables members to earn 1,000 kilometres per qualifying night.
The partnership which came into effect on July 1, 2008 will also give both parties opportunities to cross-market their services. This new agreement allows Air China to promote all Langham properties globally as well as the new hotels which are scheduled to open in Beijing (2009) and Shanghai (2009).
�The partnership with Air China allows us to reach high net worth individuals who are frequent travellers. The joint promotional opportunities this affords us will assist us to build awareness of the Langham brands in China,� said Brett Butcher, Senior Vice President � Sales & Marketing of Langham Hotels International.
�The Langham in London is a luxury hotel with the longest history in Europe. The partnership with Langham will bring a greater variety of quality hotel products to our members, satisfying the travellers� increasing need of personalised services,� a spokesman of Air China said.
Langham Hotels International has partnerships with 18 leading airlines with the total number of Frequent Flyer Programme members able to earn mileage benefits at our hotels through global partnerships at 168.5 million worldwide.
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About Langham Hotels International Langham has a legendary hotel heritage dating back to 1865 when The Langham in London originally opened as Europe�s first Grand Hotel. Over 140 years, this flagship hotel has been at the forefront of sophisticated and gracious hospitality. Today, all Langham Hotels worldwide inherit the same philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses creating a truly unique hotel experience.
The group is presently pursuing an aggressive portfolio growth strategy using its distinctive brands � The Langham, Langham Place and Eaton. Currently, 16 hotels are open or in the pipeline in the Langham Hotels International portfolio.
Six hotels on four continents are branded The Langham where guests can enjoy service with poise. Be enchanted by our innovation and traditions in Auckland, Boston, Hong Kong, London, Melbourne and Pasadena. The Langham, Yangtze Boutique, Shanghai is due to open at the end of 2008. Langham Place, the fun sibling of The Langham, is the epitome of stimulating and artistic hospitality. Two Langham Places are open - Hong Kong and Koh Lanta, Thailand. Three new Langham Places are scheduled to open in 2008/9 in Beijing (2) and Changchun. Langham Place Vineyard Resort + Spa, Waiheke Island and Langham Place Miora Resort + Spa, Kalim Bay Phuket will open in 2010.
Eaton is a premium four star property that aims to surprise and delight our guests with a value-for-money proposition, delivering an affordable yet stylish, modern level of comfort and spirited, can-do service. Langham Hotels International is a wholly-owned company of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.
Reservations for Langham hotels can be made by logging onto langhamhotels.com.
Sherona Shng Vice President - Communications Langham Hotels International Tel: (852) 3552 3938 Fax: (852) 3552 3902 Email: sherona.shng@langhamhotels.com
Ainslie Cheung Director of Public Relations (International) Langham Hotels International Tel: (852) 3552 3823 Fax: (852) 3552 3902 Email: ainslie.cheung@langhamhotels.com