11 Mar 2004
According to a recent CNN/Money.com story, Lake Tahoe is ranked the third most popular place in the country for families to buy a vacation home. The national trend indicates �the hottest segment of an already hot real estate market is bubbling up in coastal and mountain towns and other vacation spots.� This growth also supports the increasing interest in second home ownership at Marriott Grand Residence Club, Lake Tahoe.
In its final phase of sales, the highly sought after resort now brings �seasonal fractions� to those in the market looking for a maintenance-free vacation home. Marriott�s new �Season of Choice,� a fractional ownership option now available in addition to its quarter ownership interests, is the first deeded, real estate product offering buyers three or five weeks of ownership in specific timeframes, designated Winter, Summer and Tahoe seasons.
In just three month�s time, the resort has already received over 70 pre-contract reservations for this limited opportunity. Residence types range from studios to three-bedroom penthouses with pricing currently running in the low $100,000s for a one-bedroom residence during the Winter or Summer seasons. Pricing varies by fraction, season, residence type and view selected.
Carol and Alex Hehmeyer of Walnut Creek, Calif. who recently reserved a �Tahoe Season� interest, have been looking for a vacation home for some time, and have found their dream at Marriott Grand Residence Club. �We absolutely love it. Tahoe is one-of-a-kind, and there is nothing like it anywhere else in the world,� said Mrs. Hehmeyer. The Hehmeyers and their family enjoy both mountain and lake activities, such as skiing, snow shoeing, hiking, boating and biking when they come to Lake Tahoe from the East Bay. �We are busy people and Marriott Grand Residence Club is fabulous when it comes to all of the services. We don�t have to do dishes, clear snow, clean, etc,� added Mrs. Hehmeyer.
Scott Oldakowski, area project director for Marriott Grand Residence Club, indicated the popularity of the property is two-fold. �First is the resort itself � it was the first-of-its-kind at South Shore. Obviously, a big part of the appeal is our location. Tahoe is one of the country�s most beautiful destinations. The Marriott Grand Residence Club is leading a popular trend with the new seasonal fractions, quality amenities and family-friendly nature of Lake Tahoe, plus the credibility of the Marriott brand appeals to our Owners. Second, the �Season of Choice� program offers buyers another option for second home ownership not previously addressed.�
As stated by the CNN/Money.com story (Source: escapehomes.com), the market ranking is based on web site traffic and inquiries from buyers over the past six months. It also indicated the second home market nationally has shown a median home price increase of 37 percent over the past three years, versus 28 percent for other areas. At Lake Tahoe, it�s more pronounced with a 52 percent increase, placing it fourth in the country. Finally, buyers� reasons for buying a second home: vacation, 51 percent; plan for retirement, 18 percent; diversity of investments, 16 percent; rental income, 15 percent. (Source: National Board of Realtors.)
Owners at Marriott Grand Residence Club, Lake Tahoe receive the following benefits: � Unique second home ownership without the typical maintenance concerns of traditional homes � Services and amenities of a luxury resort including underground parking and valet, concierge, daily maid and laundry services � Purchasing only the time needed to fulfill vacation needs � Space available access allowing for "last minute" trips to the lake � Exchange to thousands of destinations around the world � Optional owner rental program managed by Marriott � Year-round outdoor swimming pool and two spas, health club with steam room, and spa services � Private ski lockers when in-residence � Owner's club and library
Marriott Grand Residence Club, Lake Tahoe is located in the new Heavenly Village. Owners are within steps of shopping, dining, Nevada gaming and entertainment, as well as direct access to Heavenly Ski Resort via the gondola positioned at the center of the village. Additional outdoor recreation activities (lake and beach access, hiking, fishing and boating) are nearby. A movie theater is scheduled to open this spring and an outdoor ice-skating rink is targeted for year-end.
Marriott Grand Residence Club combines the advantages of second home ownership with the services and amenities of a fine hotel, and a variety of flexible usage options. For ownership information, please call 866.20.GRAND (866.204.7263) or visit www.grandresidenceclub.com. For nightly rentals, please call 800.VILLAS.9 (800.845.5279) or visit www.marriottvillarentals.com.
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Tracy Owen Chapma Weidinger Public Relations 775.588.2412 tochapman@weidingerpr.com
MARRIOTT INTERNATIONAL, INC. (NYSE:MAR) is a leading worldwide hospitality company with over 2,700 lodging properties in the United States and 67 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Ramada International brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, Horizons, The Ritz-Carlton Club and Marriott Grand Residence Club brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. Marriott is also in the synthetic fuel business. The company is headquartered in Washington, D.C., and has approximately 128,000 employees. In fiscal year 2003, Marriott International reported sales from continuing operations of $9 billion. For more information or reservations, please visit our web site at www.marriott.com.