LAKE PLACID, NY (November 23, 2015) – Lake Placid's historic hotel, the Hotel North Woods, has joined the rapidly expanding and distinguished list of unique upscale, boutique properties in Choice Hotels' Ascend Collection. The Ascend Hotel Collection membership program includes 128 hotels  in popular destinations across the world. 

“The Ascend Hotel Collection gives us the ability to incorporate the support of Choice Hotels, a respected national brand, with our independent, family-owned property,” said Garrick Smith, co-owner and general manager of Hotel North Woods. “We are  eager to share the magic of the Lake Placid area with Choice Privileges® members and our new guests, and to bring all of the benefits of this affiliation to the multitude of guests who already love the Hotel North Woods.”

As part of the Choice Hotels Ascend Collection, guests enjoy all of the benefits of the Choice Privileges® rewards program, which allows guests to earn points for stays around the world, enjoy express reservations and check-in, and access some of the most rewarding promotions in the industry such as free nights at luxury hotels and resorts, gift cards to major retailers, airline miles and much, much more.

“It is with great pride that we welcome Hotel North Woods as our newest member of the Ascend Hotel Collection,” said Michael Murphy, senior vice president of upscale brands for Choice Hotels International. “The hotel is a magnificent piece of Adirondack history and, as the Collection strives to honor the unique and colorful spirit of locally owned hotels and the communities in which they serve, this couldn't have been a better fit.”

Hotel North Woods also boasts easy access to year-round entertainment and adventure, including custom bike rentals, as well as “Choose Your Own Adventure” programs such as: photography, skiing, white water rafting, and world-class golf.

The hotel has two restaurants, each with a distinctive atmosphere and dining experience, lounge areas and onsite catering. Delta Blue, an on-site Southern BBQ restaurant, offers live music every Wednesday, Friday, and Saturday nights.

The property also features a signature pet-friendly program called Outward Hound, which offers the use of custom pet beds, pet dining stations, as well as a complimentary, house-made Nutty Maple Bacon dog treats.

About Hotel North Woods:
Hotel North Woods is located in the heart of Main Street Lake Placid in New York's Adirondack Mountains at 2520 Main Street, Lake Placid, NY 12946. Owned and operated by the Smith Family, the Hotel provides modern, affordable, pet-friendly vacation experiences year-round. The Hotel's numerous on-site dining options including Delta Blue, a southern-themed restaurant offering Memphis-style barbecue and Cajun cuisine, as well as exciting musical entertainment from renowned blues artists and regional bands. Main Street is just an elevator ride away from your guest room when you stay at the Hotel North Woods in Lake Placid, NY.

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