The three-minute performance, promoted across the UK for several weeks as Kylie & Mates, was revealed to be a collaboration with Tourism Australia when it aired immediately before the Queen's Speech on ITV1 today.

At a time of uncertainty in the UK, Matesong represents the extension of a hand of friendship through a light-hearted musical tribute from Australia, that celebrates the deep and longstanding ties that exist between the two countries.

“Filming the Matesong music video was literally a dream come true. I've had the opportunity to see parts of the country I haven't seen before, as well as to go home and revisit places that I know are beautiful,” Ms Minogue said.

“I'm such a proud Australian that I've spent most of my life travelling around the world sharing my stories of Australia with anyone who would listen, so I kind of feel like a walking tourism advert for Australia already.”

With original lyrics written by Australian singer-songwriter Eddie Perfect and filmed against a backdrop of extraordinary locations Down Under, Matesong is a showcase of modern Australia with some nostalgic references thrown in that Brits will recognise.   

Helping Kylie deliver the musical tribute is Australian comedian and TV presenter Adam Hills, supported by cameo appearances from Australian sporting legends Shane Warne, Ash Barty and Ian Thorpe; model twins Zac and Jordan Stenmark; UK-born chef Darren Robertson from Three Blue Ducks and the Aboriginal Comedy Allstars.

Tourism Australia Managing Director Phillipa Harrison said that Christmas Day presented the perfect opportunity to capture the attention of millions of Brits.

“The Queen's annual Christmas speech is a key cultural moment in the UK, with millions tuning in to watch on television and many more online.

“We also know that January in the northern hemisphere winter is a time when many Brits are thinking about an overseas holiday, providing the perfect opportunity to engage with a captive audience and remind them why they should make that next trip Australia. 

“And who better to deliver the message than Kylie Minogue. She embodies so much of what we want to share with the world – our warm, fun and friendly personality. Not only does she have a deep and authentic connection with Australia, but she is a much loved and recognised icon in the UK as well,” Ms Harrison said.

The first overseas activation of its recently launched Philausophy campaign, Matesong is the largest investment that Tourism Australia has made in the UK in more than a decade. Following today's initial airing, the Matesong campaign will continue to run on British television and in cinemas, across digital and social platforms, and through out of home advertising.

A series of tailored travel itineraries and inspiring destination information will also be published on Australia.com, supported by a dedicated campaign 'marketplace' which will include partner airfares and holiday offers all aimed at converting interest to actual bookings. 

Further information about the new campaign can be found at www.Australia.com/Matesong.

-ENDS

FOR MORE INFORMATION CONTACT:

UK:

Australia:                                                                                           

Leo Seaton                                                                                     
Tourism Australia                                                                         
+61 (0) 447 463 197                                                                    

lseaton@tourism.australia.com                                             

Twitter: www.twitter.com/TourismAus